www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

   

CHINA / Chinese Brand Promotion

Forum promotes 'brand competency index'
By Li Zengxin (Chinadaily.com.cn)
Updated: 2006-07-13 15:55

A Brand Promotion forum was held at Shanghai Jiao Tong University on June 28. More than 300 local journalists as well as those from of the Brand Promotion Campaign, academics, executives and government officials attended the forum.

University party chief Professor Ma Dexiu, assistant to the minister of the Ministry of Commerce Huang Hai, Shanghai municipal government vice secretary-general Xu Jianguo all greeted the audience and made speeches on the theme of 'brand strategy and urban development'. Xu made clear his own understanding of brand development and suggested that a new urban positioning requires a new brand structuring. Executives from Hongshuangxi, Jinjiang Holdings, Shanghai Electrics also presented their opinions during the meeting.

President of the Antai Economics and Management College of the university Prof Wang Fanghua, chief of the Institute of Brand Studies and secretary in chief of Shanghai Brand Promotion Center Professor Yu Ming and director of the Brand Studies Center of the University of Columbia Professor Schmitt reached a consensus that brand competency, rather than value, is the core problem of branding strategy.

Brand value, no matter how big the figure might be, may not be realized if transaction does not occur, said Professor Yu. It is meaningless without comparison on the market. Brands need a carrier and conditions for transfer. Yu introduced a new concept supported by Shanghai Jiao Tong University and the University of Columbia; brand competency. Brand competency is composed of the abilities or strengths of creativity, quality control, marketing approaches, image proliferation and cultural heritage.

 
 

Related Stories
 
主站蜘蛛池模板: 欧美亚洲日本韩国一级毛片 | 国产午夜在线观看视频播放 | 国产麻豆福利a v在线播放 | 手机看片国产日韩 | 国产一区三区二区中文在线 | 日本噜噜影院 | 国产中文在线视频 | 中文字幕在线精品 | 99视频在线国产 | 三级国产精品 | 久久精品国产一区二区三区日韩 | 精品久久久久久综合网 | 成人公开视频 | 香蕉久久国产 | 国产免费资源 | 久草视频大全 | 国产欧美一区二区精品性色 | 成人免费午夜视频 | 亚洲精品中文字幕在线 | 国产成人精品一区二区三区 | 成人欧美一级毛片免费观看 | 天天五月天丁香婷婷深爱综合 | 性xxxx奶大欧美高清 | 男人的天堂在线观看视频不卡 | 免费久草 | 18videosex性欧美69超高清 | 成年人视频在线免费 | 国产2021中文天码字幕 | 在线视频观看免费视频18 | 在线观看中文字幕国产 | 亚洲黄色软件 | 成人手机看片 | 精品在线播放视频 | 亚洲 欧美 日韩中文字幕一区二区 | 亚洲成a人v在线观看 | 欧美在线播放成人免费 | 波多野结衣中文在线播放 | 精品久久久久久国产免费了 | 亚洲国产精品免费在线观看 | 视频一区 欧美 | 国产一级影片 |