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Brand-building a long-term mission of enterprises

By Shan Juan (chinadaily.com.cn)
Updated: 2006-07-15 09:33

Chaozhou, Guangdong - Brand building is a long-term responsibility of enterprises while the government is obliged to secure a sound and fair environment, said deputy director of the foreign trade department of China's Ministry of Commerce Huo Jianguo, who heads the ongoing Chinese Brand Promotion Tour into the city of Chaozhou, South China's Guanggong Province on July 13, 2006.

Since the reform and opening up policy was implemented in the late 1970s, China's manufacturing industry has made remarkable progress. But the lacking of influential brand-name enterprises still baffles further development of national economy, Huo said.

Based on the practical situation, the Party Central Committee and the State Council have put forward the innovative-nation strategy and called on the speedup of home-grown brand-name building, he added, citing the great significance of this Brand Promotion campaign.

Chaozhou, the reputed capital of ceramics and china, has nine Chinese famous brand corporations, among which five are manufacturing ceramics and china, said Chaozhou Mayor Tang Xikun.

"The city so far has built up seven characteristics pillar industries, such as Yashili soy milk powder, Shunfa pressure pot, Xiaomimi candies, and the Zhenglong battery," said Tang.

He said the city highly appreciates the Commerce Ministry's effort of organizing the tour to help drive the brand building ideology among enterprises and people. And Chaozhou has always followed this path, consistently launching and fostering brand names.

Chaozhou is striving to create its own brand name products, said Huo Jianguo. The Brand Promotion tour is warmly welcomed at every stop en route, as indicates a deep-rooted brand fostering notion in the society and people.

Guangdong is the last province of the Chinese Brand Promotion Tour's eastern China route which covers provinces as Hebei, Shandong, Jiangsu, Shanghai and Zhejiang and is scheduled to last about 40 days.