CHINA> National
![]() |
Related
Travelers hit Internet to plan vacations
By Lara Farrar and Xin Dingding (China Daily)
Updated: 2009-08-28 09:14 When Lan Ping wanted to take a trip to the Maldives this summer, she turned to an online bulletin board instead of a travel agent to plan it. "It is what everybody is doing now," said the 24 year old. "The comments in the online travel forums look more real and personal." Lan is one of a growing number of Chinese tourists logging onto discussion forums to share vacation diaries, search for information and seek advice from other travelers, according to a new survey from Nielsen China Outbound Travel Monitor. The Internet has become the most important medium for the country's growing number of tourists to plan vacations, the survey said.
Nearly 100 million Chinese netizens regularly visit online bulletin boards to share opinions, ask for help or socialize with friends, according to 2008 figures from the China Internet Network Information Center. "Word of mouth is the major factor for travelers when picking airline tickets or hotels," said Nan Nan, marketing manager for travel search engine Qunar.com. "For them, strangers are more reliable than advertisements." Online advertising, however, is also having more influence on Chinese travelers than advertising in more traditional mediums, like television and print. Almost 70 percent of those surveyed remembered seeing travel ads on the Internet, the Nielsen survey said. A number of online travel services that cater to the Chinese market are benefiting from the trend. Ctrip.com, the largest online travel service in the country, reported a net profit of $159 million in the second quarter of this year - an increase of 33 percent over the same quarter last year, an official at the company said. "Every day our online travel forum receives 2 million page views, and the destination exploration channels receive 1.1 million page views," said Tang Yibo, manager of Ctrip.com's holiday department. Tang said his department alone generated revenues of $5 million in the second quarter of this year, an increase of more than 50 percent from the same quarter a year before. The online trend also has implications for foreign tourism businesses trying to tap into a growing market of Chinese tourists planning trips abroad. Despite the rapid growth of Chinese tourists traveling both domestically and internationally in recent years, the market remains relatively underdeveloped. Many international tourism businesses are trying to find ways to cater to the tastes of Chinese consumers. Less than 2 percent of the total destination media expenditure goes to Internet advertising, according to the Nielsen report. Many countries did not spend any money on online ads, it said. The report also found that while tourism bodies in South Korea, Singapore, New Zealand and Australia utilized all major mediums to promote destinations to Chinese consumers, tourism organizations in many European countries only used magazines and newspapers. "Advertising in China could be horrendously expensive if we weren't getting it to the right market," said Jennifer Cronin, vice president of sales and marketing for hotel chain Dusit International. "It is still such an unknown." China is a huge market, "but it is not a mature market yet," Cronin added. "So you could waste a lot of money going into China." Dusit is planning to open an office in Shanghai as part of future plans to expand further into the Chinese market, said Cronin. "One of the things we are just getting comparative quotes on right now is doing our website in Chinese," Cronin said. "I guess it is the online market that we see as probably having a better return on investment for us in the future." |
主站蜘蛛池模板: 中文字幕亚洲在线 | 久久综合久久综合九色 | 99精品视频在线观看免费播放 | 老湿菠萝蜜在线看 | 亚洲精品久久久久影院 | 国产精品99久久久久久www | 久久韩国 | 女女同性一区二区三区四区 | 99视频一区 | 黄视频免费在线 | 亚洲欧美另类自拍第一页 | 亚洲视频在线观看免费视频 | 中国高清色视频www 中国黄色网址大全 | 久久国产成人精品 | 日本三级韩国三级在线观看a级 | 国产日韩高清一区二区三区 | 亚洲视频中文字幕在线观看 | 久久精品国产欧美 | 九九久久免费视频 | 天天拍拍夜夜出水 | 在线成人天天鲁夜啪视频 | 久久久久久久99精品免费观看 | 国产成人亚洲精品老王 | 国产精品一区亚洲一区天堂 | 在线国产一区二区三区 | 广东毛片 | 69视频成人 | 国产一区二区三区四区五区 | 日本高清色www | 午夜精品亚洲 | 亚洲天堂网在线观看视频 | 俄罗斯黄色一级片 | 美女张开腿黄网站免费 | 在线精品国产成人综合第一页 | 亚洲精品视频在线观看视频 | 国产日韩精品一区二区在线观看 | 免费看一毛一级毛片视频 | 很黄很色的摸下面的视频 | 97视频免费观看 | 亚洲第一视频在线播放 | 欧美视频二区 |