www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

chinadaily.com.cn
left corner left corner
China Daily Website

Chinese filmmaker chases audience in UK

Updated: 2012-08-26 08:20
By Liu Lu ( China Daily)

The Chinese film industry has grown strong in recent years, but many big-budget Chinese films still struggle, or simply fall flat, at Western box offices.

But top Chinese filmmakers keep pushing to sell their films to overseas audiences. Sun Xiaoxiao, 30, director of the Filming East Festival, promotes Chinese films in Britain to help local people gain more understanding of contemporary China.

"A successful film can have a very strong impact, and even shape the image of a country."

Chinese filmmaker chases audience in UK

Sun Xiaoxiao says film can open a window for Westerners to find out more about modern China. Provided to China Daily

Sun has had a big stage to promote Chinese films of different genres and talented Chinese filmmakers overseas. The festival, founded in 2007, is the country's largest Chinese film festival with about 3,000 registered participants. This year it begins in October in London and other cities in England and Wales, and lasts 10 to 15 days in each locale.

"China does not lack good movies, but needs to explore effective ways to promote them overseas," Sun says, who has seen interest in China grow during her eight years in London.

But Sun says the number of good Chinese films in Western cinemas has fallen just as younger Chinese film directors started looking inward for recognition and box office success.

By far the most successful Chinese films at the box office in the West have been martial-arts films, she says, attracting moviegoers by an abundance of screen action rather than good storytelling. "Chinese culture is more than just martial arts," Sun says. Each year the festival will bring more than 20 China-themed films to public attention, most of them documentaries and art films.

"Our sales pitch is kung fu-free," says Xiao Yang, the festival manager. "At the festival you will see more romance, comedy and art films, and documentaries."

"We want the British to find out more about modern China. Perhaps the films we select are not quite up there with Chinese calligraphy or antiques in spreading traditional Chinese culture, but we have a very powerful platform to promote contemporary China."

In 2009, she says, the humorous dialogue of the comedy You Are the One by the well-known director Feng Xiaogang had moviegoers in stitches, which dispelled our fear that perhaps British audiences just don't get Chinese humor," Sun says.

"The quality of subtitles plays a key role in promoting Chinese films overseas, but there is a dearth of good translators, because you don't just have to be proficient in English, but have literary talent too."

liulu@chinadaily.com.cn

...
...
...
主站蜘蛛池模板: 国产女人伦码一区二区三区不卡 | aaa成人永久在线观看视频 | 韩国一级做a爰片性色毛片 韩国一区在线 | 亚洲精品一区二区三区网址 | 国产午夜免费视频 | 亚洲人成免费网站 | 小泽玛利亚的一级毛片的 | 亚洲欧美日韩精品永久在线 | 一级特黄a免费大片 | 久久美女精品国产精品亚洲 | 超级香蕉97视频在线观看一区 | 久久精品视频在线观看 | 国内精品一区二区在线观看 | 亚洲国产99 | 欧美日韩精品一区二区三区 | 亚洲 欧美 激情 另类 自拍 | 久久免费福利 | 国产v精品成人免费视频400条 | 成人91在线| 欧美一级大片在线观看 | 宅女深夜福利视频在线 | 日韩欧美一区二区精品久久 | 天天视频一区二区三区 | 131的美女午夜爱爱爽爽视频 | 成 人 在 线 免费 8888 www | 日韩精品一二三区 | 一级做a爱过程免费观看 | 京野结衣免费一区二区 | 国产中文99视频在线观看 | 一级做α爱过程免费视频 | 一级黄视频 | 一级作爱视频免费观看 | 久草视频资源 | 亚洲精品h | 日韩在线播放视频 | 国产看片视频 | 在线免费观看色 | 国产成人精品一区二区三区 | 三区在线视频 | 精品国产96亚洲一区二区三区 | 国产成人久久精品一区二区三区 |