The 2013 Cross-Straits Beach Culture Festival is underway in Pingtan, Fujian province.

The festival, which kicked off on Sunday, will last for about four months.

It focuses on four main areas; sand sculpture, plaza performances, beach entertainment, and a Taiwan temple fair.

A movie-themed sand sculpture park, a highlight of the event, will have artworks resembling famous characters from classic films.

Participants can also taste Taiwan snacks and specialties at the Taiwan temple fair, which has 90 booths and more than 100 Taiwan chefs and food entrepreneurs.