www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語Fran?ais
China
Home / China / Society

Controversial newspaper ad sparks moral debate

By Qiu Quanlin | China Daily | Updated: 2013-08-21 00:42

A full-page advertisement in a major Guangzhou newspaper imitating a woman gloating over an extramarital affair, but which is actually part of a cosmetic brand's campaign, stirred up heated debate and was canceled, with claims it is a challenge to social morality.

The advertisement, which looks like a letter, was printed on Tuesday in Southern Metropolis Daily, a major newspaper in the capital of Guangdong province.

The fictitious writer, who refers to herself as Mrs Zhang, asks Zhang's ex-wife to let him go and gives her advice on how to find her own Mr Right.

"Excellent men only belong to a woman who can present herself well. May you wake up as early as possible and learn how to best present yourself. May there be no mistresses anymore," the ad reads.

Fu Yisu, a public relations manager with Canton Fair E-commerce Co, said: "Is the newspaper promoting the success of a mistress? I was very surprised to read the ad. It poses a great challenge to traditional morality."

However, Li Hu, deputy market managing director of Southern Metropolis Daily, said the content of the ad had been carefully examined prior to its publication.

"Actually, it is a commercial ad, promoting a cosmetics brand. The content is in line with related advertising laws," Li told China Daily.

Li said the ad is part of a series to be printed over seven days.

A marketing manager at Nanfang Daily, which administers Southern Metropolis Daily, said on condition of anonymity that a South Korean cosmetics company signed a contract with the newspaper to print the advertising series.

"Newspapers, which have seen sluggish market performance in the last two years, sometimes have to attract readers and clients by printing such stunning ads," she said.

However, late on Tuesday, the provincial industrial and commercial bureau said it has ordered the newspaper and the cosmetic company to stop running the advertisement to prevent negative social impact.

The commercial violates the advertising law as it "violates good social conventions", it said.

Chinese newspapers' advertising revenue is expected to drop in the coming years, challenged by the increasing coverage of digital media, according to industry experts.

In 2011, the nation's online advertising revenue exceeded that of newspapers for the first time as more advertisers began looking to Web media platforms such as search engines, along with commerce and video websites, according to Beijing-based market research firm iResearch.

According to the China Advertising Association, Chinese newspapers' advertising revenue dropped 7.3 percent year-on-year in 2012.

Xie Liang, a veteran commentator with Radio Guangdong, said: "China's surging online advertising market has been a boon for advertising platform providers. But this time, the advertisement in Southern Metropolis Daily proved that traditional print media can still find the right clients by printing innovative ad content."

The ad quickly spread to Sina Weibo, China's biggest micro-blog platform, and WeChat, a mobile messaging application.

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
主站蜘蛛池模板: 亚洲免费天堂 | 久久久久国产成人精品 | 自拍在线| 三级国产在线观看 | 日韩欧美日本 | 国产欧美视频综合二区 | 高清欧美日本视频免费观看 | 男女男精品视频在线播放 | 国产精品亚洲高清一区二区 | 美女视频永久黄网站免费观看国产 | 67194成人在线观看 | 草草影院www色欧美极品 | 综合久久精品 | 亚洲伊人色综合网站亚洲伊人 | 欧美成人三级网站在线观看 | 91大神在线精品视频一区 | 三级网址在线观看 | 欧美成人亚洲国产精品 | 久久免费看 | 日本韩国一级毛片中文字幕 | 国产免费一级在线观看 | 噜噜噜狠狠夜夜躁精品 | 欧美孕妇孕交 | 日韩三级免费观看 | 一区中文字幕 | 国产日产欧美精品一区二区三区 | 鲁丝一区二区三区不属 | 三a毛片| 久草在线新免费 | 黄网站色视频免费观看w | 久久久久久91精品色婷婷 | 一级特黄一欧美俄罗斯毛片 | 看成年女人免费午夜视频 | 亚洲特级毛片 | 九九九九视频 | 伊人不卡 | 欧美亚洲中日韩中文字幕在线 | 亚洲人免费视频 | 国产视频97 | 美国一级毛片a | 黄篇网址 |