The Wall Street Journal is borrowing elements from popular Internet hangouts like Facebook as it seeks to boost usage.

WSJ.com, one of the few news sites to restrict many of its stories to paying subscribers, is changing its layout to help nonpaying visitors navigate and identify free, ad-supported content. Those visitors will see a different home page from users who sign in as subscribers.

The new "Journal Community" is coming today as part of the site's first major revision since 2002. There, paying subscribers create personal profile pages with their real names, job details, interests and photo, much as users can at Facebook and the professional-networking site LinkedIn.