Nowhere in Weston Super Mare or any other regional UK town is there a museum dedicated to the memory of Clement Attlee, who became leader of one of the country's largest political parties in 1935 and later Prime Minister. There would be little point.

Few would queue for a chance to see a replica table of the one once found in Attlee's breakfast room. Neither would cornering the market in Clement Attlee souvenirs - wall clocks, pendants or T-shirts - seem an unlikely windfall.

It's a very different story in China. Of course the country is in the grip of an emerging Attlee cult, but his counterpart, Mao Zedong, who became head of the CPC in 1935, remains the subject of endless fascination and the basis for a whole tourism sector.