BEIJING - Strengthened media cooperation between India and China will help improve understanding and promote more beneficial bilateral ties between the two countries, officials from both sides proposed on Tuesday.

"China and India are enjoying a relationship which is deepening and broadening," S. Jaishankar, the Indian ambassador to China, said at the 2010 India-China Development Forum in Beijing. Jaishankar noted in his speech that both nations had witnessed some controversial and negative media coverage about each other last year, but said it was "no use blaming each other".

Jaishankar proposed a shift in China's focus from various media debates in India to the evaluation of the result brought about by these voices.