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Branding campaign highlights 'Joy of BMW'

By Bian Ji | China Daily | Updated: 2010-04-26 08:01

Branding campaign highlights 'Joy of BMW'

Movie star Jackie Chan joins the inauguration ceremony for the 'Green Tree' program, a part of BMW's branding campaign in China.

BMW China announced the launch of a new branding campaign this month with Joy of BMW as the core theme.

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