www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語Fran?ais
Home / World

Honav pins success on Olympic badges

By Huang Ying | China Daily | Updated: 2012-06-27 07:44

Exclusive supplier offers 2,012 designs with strong local flavor

The growth of Beijing Huajiang Culture Development Co Ltd, also known as Honav, is inextricably linked with the Olympics.

Established in 2003, Honav is a company that combines research, design, manufacturing and retail on an international scale.

It rose to fame in the industry with its souvenir of the Bird's Nest, which was produced from the leftover steel from the construction of the main stadium of the Beijing 2008 Olympics.

This was just the beginning of Honav's successful relationship with the world's biggest sports event. In 2008, after beating 42 competitors, the Beijing-based cultural and creative enterprise won the exclusive license to make badges for the 2012 London Olympic Games.

The right to produce and sell badges for the Olympics is usually shared, but Honav gained the exclusive license to produce and retail the badges thanks to its unique understanding of the London Olympics and its creative designs.

In order to give its badges' designs more of a local feel, Honav designers were sent to London to experience life there. Some stayed for several months, with some living in the city for more than a year.

Finally, 2,012 badge designs were recognized by the London Organising Committee of the Olympic Games and Paralympic Games, including the landmarks of the 33 London boroughs, a traditional English breakfast and Wellington boots.

The London Olympic badges began to be sold in Beijing in August, and in addition, all licensed products for the upcoming Olympic Games, including key chains and mascots will be sold in China.

"This is the first time for a large-scale sale of Olympic licensed products in a market outside the host country and where the International Olympic Committee is headquartered," said Honav President Chen Shaoshu.

In terms of the sales of the badges, Ruan Wei, a researcher at the Institute for Cultural Industries at Peking University, who specializes in sports industry marketing, said that the sales of London Olympic badges in China will be poorer than in London, because local people will develop more cultural and emotional connections with the souvenirs.

Honav's success in the overseas market provides a good example for Chinese cultural companies, especially as the central government is encouraging domestic cultural enterprises' expansion in the global market.

"The primary difficulty that a Chinese cultural enterprise has to overcome when launching an overseas expansion is a failure to understand the local market," said Xiao Yongliang, executive director of the Institute of Cultural and Creative Industry at Beijing Normal University.

Similar companies in China could learn from the measures Honav has taken to establish its brand, Xiao said.

huangying@chinadaily.com.cn

(China Daily 06/27/2012 page15)

Today's Top News

Editor's picks

Most Viewed

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 大狠狠大臿蕉香蕉大视频 | 精品三级在线观看 | 久草在线新免费 | 淫模| 久久久久久综合一区中文字幕 | 国产菲菲视频在线观看 | 亚洲精品成人7777在线观看 | 欧美视频xxxxx | 大看蕉a在线观看 | 成人午夜免费视频毛片 | a毛片免费观看完整 | 国产在线精品福利一区二区三区 | 久久黄色精品视频 | 国产成人综合91香蕉 | 日本三级欧美三级 | 狠狠色狠狠色综合日日32 | 亚洲精品98久久久久久中文字幕 | 欧美在线一级毛片视频 | 国产91一区二这在线播放 | 日本一级高清不卡视频在线 | 99久免费精品视频在线观看2 | 草草在线影院 | 欧美aⅴ在线| 国产网站免费在线观看 | 中国一级做a爰片久久毛片 中日韩欧美一级毛片 | 日韩精品一区二区三区免费视频 | 欧美一级特黄aaaaaa在线看首页 | 韩国一级黄色大片 | 午夜视频在线观看一区二区 | 中文字幕成人免费高清在线视频 | 免费萌白酱国产一区二区三区 | 免费欧美在线视频 | 国产粉嫩高中生无套第一次 | 成人综合在线视频免费观看 | 在线有码| 久久精品片| 4438全国最大成人网视频 | 久久99亚洲精品一区二区 | 欧美高清一级啪啪毛片 | 日本天堂网在线观看 | 欧美成人毛片在线视频 |