www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語Fran?ais
Home / World

Mercedes-Benz to use micro blog service to sell limited-edition cars

By Li Fangfang | China Daily | Updated: 2013-01-18 07:42

The German premium carmaker Mercedes-Benz (China) Ltd is to sell a limited edition of its smart cars on Sina Weibo, the largest Chinese micro-blogging platform, on Friday.

The sale will mark the third e-commerce marketing campaign of this sort the company has embarked on in its third-largest market.

"It is the first time an automobile brand is offering its products in such an innovative sales approach," said Daniel Lescow, head of Mercedes-Benz China's smart vehicle division.

Consisting of only 666 vehicles that cost 128,888 yuan ($20,700) each, the smart 2013 New Year Edition will be officially sold on the Sina Weibo platform from 10 am on Friday.

The German luxury automaker's lifestyle brand has also cooperated for the first time with the Chinese jewelry designer Wan Baobao to design a special New Year edition for Chinese consumers, with a bright yellow and deep blue color scheme.

The special edition is also marked with a snake-shaped logo tag designed by Wan in celebration of the coming Chinese Year of the Snake.

In addition to being a new way for its smart division to connect with its customers, the event again shows the brand's ability to innovate and set trend in the automotive industry, the company said.

Bjorn Hauber, executive vice-president of sales and marketing, Mercedes-Benz (China) Ltd, said the division sold 15,680 vehicles in China in 2012, up 45 percent year-on-year.

Mao Jingbo, its vice-president, added: "The smart brand has always been innovative in communicating with consumers, introducing exciting and surprising marketing initiatives and leading a new trend in online sales in the auto industry.

"Our collaboration with the leading Chinese social media platform, Sina Weibo, is not just an innovative way to sell cars," she said.

"It is a new way to engage with consumers and is the first time that our customers will get the complete experience of using social media to do a variety of things, ranging from communications to purchasing cars."

Mercedes-Benz's smart division in China has been a pioneering auto brand in e-commerce, setting a record in 2010 for selling 205 smart cars within four hours through group buying on Taobao, an online marketplace. That type of online purchasing became popular among young Web users the same year.

Last February, 300 vehicles in the smart division's pearl grey special edition set another record, selling out within just 89 minutes on the online retailer Jingdong Mall.

Statistics show China was home to more than 564 million Web users at the end of 2012, about 50.9 million more than in the previous year.

The number of micro blog users rose by 58.73 million from 2011 to 309 million in 2012.

Mercedes-Benz to use micro blog service to sell limited-edition cars

(China Daily 01/18/2013 page13)

Today's Top News

Editor's picks

Most Viewed

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 国产成人精品久久 | 一区二区三区免费在线观看 | 曰本aaaaa毛片午夜网站 | 欧美成人午夜在线全部免费 | 免费永久观看美女视频网站网址 | 精品伊人久久久久7777人 | 欧美日本俄罗斯一级毛片 | 一级毛片免费不卡夜夜欢 | www.99热.com| 欧美同性videos在线可播放 | 亚洲欧美精品一区 | 最新欧美精品一区二区三区不卡 | 一级淫片免费视频 | 国产成人精品亚洲一区 | 91福利国产在线观看香蕉 | 一级a毛片免费观看久久精品 | 欧美日韩国产亚洲综合不卡 | 国产91精品一区二区视色 | 欧美做暖小视频xo免费 | 免费在线视频成人 | 国产一级免费视频 | 在线日本视频 | 亚洲精品国产精品国自产观看 | 欧美成人午夜影院 | 精品无码一区在线观看 | 精品视频在线观看 | 在线视频一区二区三区三区不卡 | 久久精品成人免费网站 | 手机看片高清国产日韩片 | 成人区在线观看免费视频 | 手机看片久久国产免费不卡 | a级国产乱理伦片在线观看 a级国产乱理伦片在线观看99 | 香蕉依依精品视频在线播放 | 91精品国产91久久久久 | 国内精品久久久久久久aa护士 | 日产国产精品亚洲系列 | 日本一区二区高清免费不卡 | 成人免费在线视频 | 国产欧美在线观看不卡一 | 最近中文字幕在线 | 中文 | 色射网 |