Footwear enterprises in Jinjiang, a city in Fujian province which is famed as the country's "footwear capital", are tackling growing competition in the industry, rising inventories and market saturation.

Jinjiang, which makes 20 percent of the sports shoes sold globally and supplies 40 percent of the domestic market, is home to some of the country's top manufacturers, such as Anta Sports Products Ltd, 361 Degrees International Ltd and Peak Sport Products Co Ltd.

Recent financial figures reveal companies under pressure.