When the economy declines, some people will start to buy inexpensive lipsticks or makeup that are not high-end items to make themselves feel good. It's a phenomenon known as the "lipstick effect". According to the market research firm Euromonitor International, the entire retail value of the beauty and personal care sector in China grew from 184.1 billion yuan ($30 billion) in 2011 to 202.1 billion yuan in 2012. Provided to China Daily