Industry experts and executives say potential increase expected as both sides seek out benefits

As Chinese and US investors continue to make cross-border deals, transactions in the entertainment, advertising and digital media sectors will see a potential rise in the next 12 months and beyond, said a new survey of investors from both sides.

The survey covered 100 corporate executives, investment bankers and private equity practitioners with operations or experience with mergers and acquisitions transactions in the entertainment, advertising and digital media industries.