The glamor and elegance of women's tennis is set to continue to grow as Oriflame, one of Europe's leading cosmetic companies, announced on Friday it has extended its partnership with the Women's Tennis Association until the end of 2014.

"We believe it is easier to fulfill your dreams if you look your best," said Michael Cervell, the senior vice-president of Global Brand & Communications at Oriflame. "The partnership with the WTA is about giving young women opportunities to fulfill their dreams and to be the best they can be."

Elena Vesnina, a doubles specialist from Russia, said makeup was important to female athletes.