When German premium brand Audi's founder August Horch chose the Latin word as the company's name, which has the same meaning of "to listen" with German word Horch, he never expected that the auto brand would one day become synonymous with art, especially the music industry.

In China, Audi has never stopped promoting the fusion of Chinese and Western music cultures.

The company brings to the public the high art of classical music, which embodies the company's brand values, such as sophistication, progressiveness and sportiness.