If you enter Louis Vuitton's new boutique in the Peninsula Hotel Beijing, the first thing that pops into sight is a shelf where various kinds of bags are placed. In the center is a light violet Capucine bag. The luxury brand has only produced eight of these bags for China.

The limited-edition bag illustrates the importance of this newly opened boutique. The French luxury house Louis Vuitton opened its first boutique store in the Chinese mainland at this hotel in early 1992. After two decades, it has expanded, refreshed its original decor and re-opened this month.

"Now, the store has expanded from one floor to three floors, meeting the various needs of both men and women. We will continuously create the luxurious and alluring shopping experience for Beijing consumers," says Philippe Fortunato, Louis Vuitton North Asia president.