Once synonymous with contaminated milk, the Sanlu brand is getting a second chance - this time reborn as a trademark for organic grain products.

Sanlu was a household name in the nation's dairy industry and an iconic brand of Hebei-based Sanlu Group Co, one of China's leading sellers of milk powder for 15 years.

Then the company was implicated as one of the major culprits melamine adulteration scandal that broke out in September 2008.