Weight loss, diabetes, cancer, nutrition and traditional Chinese medicine are among the most popular topics with Chinese people who habitually follow health news and information online, according to data analysis by Toutiao.com.

The project, supervised by the National Health and Family Planning Commission, was based on users' data between November 2014 and October 2015. There were 4.7 billion hits on health-related content on Toutiao.com during that time.

The site gathers the most relevant content for users by gradually learning what they enjoy through analysis of their online behavior. It now has 330 million users.