When Chanel designer Karl Lagerfeld got a supersonic hair dryer for his pampered cat, he attracted the interest of fashionistas. So, what is so different about this gadget?

Its inventor James Dyson, one of the United Kingdom's best-known industrial designers, recently visited Beijing to introduce his product: the Dyson Supersonic hair dryer.

Created with human hair in mind, the dryer is designed to challenge conventional products by combining lightness, power and style.