久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

  Home>News Center>Life
         
 

McDonald's revamps menu, expands in China
(Agencies)
Updated: 2004-08-16 08:55

Fast food giant McDonald's Corp. plans to remodel and revamp its menu at existing stores in Europe while setting its sights on building new outlets in China, its global marketing chief said on Friday.

Larry Light said the company is sticking to a strategy, rolled out about a year and a half ago, to get more customers into existing stores in Europe by offering new products such as salads and low-calorie foods, including adult "happy meals" that come with pedometers and similar prizes.

"That strategy is working," Light said at in an interview after an event to promote the company's Olympic sponsorship. "You get a much higher return on assets when you do that, and profitability goes up."

McDonald's has been able to attract more customers to the golden arches around the globe, but the growth in Europe has not been as robust as that in some other regions.

Last month, the company said overall same-store sales, or those at restaurants open at least 13 months, rose nearly 8 percent overall in the second quarter -- up 9.2 percent in the United States, 4.4 percent in Europe and 9.3 percent in the company's combined Asia Pacific, Middle East and Africa region.

"Europe was behind the curve that the U.S. was on. Europe is performing today where the U.S. was a couple of years ago," he said. McDonald's operates about 6,000 restaurants in Europe.

One region where the company sees enormous opportunity is China. Light said the company's board of directors will head to China in about two weeks to discuss a growth strategy for the world's most populous nation.

McDonald's has about 600 stores in China and is looking to have about 1,000 by 2006, a company spokesman said.

"China is our number one growth opportunity in the world. We think the market has huge potential," he said.

Light said the company sees a market of about 300 million consumers for its products in the country.

Meanwhile, business has been booming for the company at the Athens Olympics. McDonald's expects to serve up about 2 million hamburger patties at the three facilities it maintains for, athletes, officials and journalists.



Cheering performance
Aid and shoulders
Fish stranded in drop of water
  Today's Top News     Top Life News
 

Chinese Olympians cautioned of over-confidence

 

   
 

Taipei spy built network in USA

 

   
 

China 'regrets' Japanese shrine visit

 

   
 

Zhejiang mudslide kills at least 25

 

   
 

College admission scandal revealed

 

   
 

Growing energy demand nagging nation

 

   
  McDonald's revamps menu, expands in China
   
  Romantic story weds top filmmakers
   
  Domestic violence in focus
   
  Accessories depict your personal style
   
  Matt is sexier than Paul?
   
  Raise a glass to painter Fu Baoshi, MA
   
 
  Go to Another Section  
 
 
  Story Tools  
   
  Related Stories  
   
HK McDonald's fined for excessive bacteria
   
Eating McDonald's, making millions
   
KFC and McDonald's — a model of blended culture
   
McDonald's targeted in two bomb plots
   
Former intern sues Mcdonald's
   
McDonald's hires daughter of Thai PM
   
McDonald's sued for food package
  Feature  
  Author unhappy with actress for lead role  
Advertisement
         
主站蜘蛛池模板: 三级理论手机在线观看视频 | 国产自线一二三四2021 | 亚洲 欧美 日韩 在线 中文字幕 | 国产特黄特色一级特色大片 | 日本在线观看免费视频 | 99久在线 | 国产色视频一区二区三区 | 日本免费人成在线网站 | 九九九九在线精品免费视频 | 欧美成人全部费免网站 | 一本色道久久88亚洲精品综合 | 欧美一区二区三区视视频 | 最新99国产成人精品视频免费 | 手机看片自拍自自拍日韩免费 | 国产aaa级一级毛片 国产aaa毛片 | 夜色福利久久久久久777777 | 久久99久久99精品观看 | 欧美精品日日鲁夜夜添 | 男人天堂怡红院 | 在线播放国产一区二区三区 | 国产成人亚洲欧美三区综合 | 成人国产在线24小时播放视频 | 亚洲高清在线看 | 国产亚洲精品片a77777 | 日韩欧美在线一级一中文字暮 | 中文字幕视频网站 | 欧美人成人亚洲专区中文字幕 | 日本加勒比视频 | 午夜一级做a爰片久久毛片 午夜伊人网 | 久久久久亚洲 | 99久久国产综合精品五月天 | 毛片基地看看成人免费 | 视频一区二区在线 | 久久综合99re88久久爱 | 日韩高清成人毛片不卡 | 手机看片神马午夜片 | 免费人成在线观看网站视频 | 久久久免费观看视频 | 一区二区三区日韩 | 天堂色网站 | 日本特级淫片免费看 |