久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

  Home>News Center>Life
         
 

McDonald's revamps menu, expands in China
(Agencies)
Updated: 2004-08-16 08:55

Fast food giant McDonald's Corp. plans to remodel and revamp its menu at existing stores in Europe while setting its sights on building new outlets in China, its global marketing chief said on Friday.

Larry Light said the company is sticking to a strategy, rolled out about a year and a half ago, to get more customers into existing stores in Europe by offering new products such as salads and low-calorie foods, including adult "happy meals" that come with pedometers and similar prizes.

"That strategy is working," Light said at in an interview after an event to promote the company's Olympic sponsorship. "You get a much higher return on assets when you do that, and profitability goes up."

McDonald's has been able to attract more customers to the golden arches around the globe, but the growth in Europe has not been as robust as that in some other regions.

Last month, the company said overall same-store sales, or those at restaurants open at least 13 months, rose nearly 8 percent overall in the second quarter -- up 9.2 percent in the United States, 4.4 percent in Europe and 9.3 percent in the company's combined Asia Pacific, Middle East and Africa region.

"Europe was behind the curve that the U.S. was on. Europe is performing today where the U.S. was a couple of years ago," he said. McDonald's operates about 6,000 restaurants in Europe.

One region where the company sees enormous opportunity is China. Light said the company's board of directors will head to China in about two weeks to discuss a growth strategy for the world's most populous nation.

McDonald's has about 600 stores in China and is looking to have about 1,000 by 2006, a company spokesman said.

"China is our number one growth opportunity in the world. We think the market has huge potential," he said.

Light said the company sees a market of about 300 million consumers for its products in the country.

Meanwhile, business has been booming for the company at the Athens Olympics. McDonald's expects to serve up about 2 million hamburger patties at the three facilities it maintains for, athletes, officials and journalists.



Cheering performance
Aid and shoulders
Fish stranded in drop of water
  Today's Top News     Top Life News
 

Chinese Olympians cautioned of over-confidence

 

   
 

Taipei spy built network in USA

 

   
 

China 'regrets' Japanese shrine visit

 

   
 

Zhejiang mudslide kills at least 25

 

   
 

College admission scandal revealed

 

   
 

Growing energy demand nagging nation

 

   
  McDonald's revamps menu, expands in China
   
  Romantic story weds top filmmakers
   
  Domestic violence in focus
   
  Accessories depict your personal style
   
  Matt is sexier than Paul?
   
  Raise a glass to painter Fu Baoshi, MA
   
 
  Go to Another Section  
 
 
  Story Tools  
   
  Related Stories  
   
HK McDonald's fined for excessive bacteria
   
Eating McDonald's, making millions
   
KFC and McDonald's — a model of blended culture
   
McDonald's targeted in two bomb plots
   
Former intern sues Mcdonald's
   
McDonald's hires daughter of Thai PM
   
McDonald's sued for food package
  Feature  
  Author unhappy with actress for lead role  
Advertisement
         
主站蜘蛛池模板: 黄色免费看片网站 | 免费看成人毛片 | 九九毛片 | 美女舒服好紧太爽了视频 | 色久网| 国产日韩一区二区三区在线观看 | 毛片在线全部免费观看 | 中国国产一级毛片视频 | 国产资源在线免费观看 | 久青草国产在线 | 国产精品久久国产精品99盘 | 牲欧美| 美女拍拍拍爽爽爽爽爽爽 | 亚洲国产成人精品久久 | 日本人成免费大片 | 亚洲色吧 | 国产亚洲精品福利片 | 免费一级肉体全黄毛片高清 | 欧美一区视频在线 | 青青热久久综合网伊人 | 国产一区二 | 欧美亚洲视频在线观看 | 亚洲三级黄 | 一级做a爰片久久毛片 | 国产成人a福利在线观看 | 国产精品免费一区二区区 | 国产精品美乳免费看 | 国产欧美成人一区二区三区 | 久久精品视频亚洲 | 国内免费自拍视频 | 人碰人操 | 欧美高清性色生活片免费观看 | 特级毛片 | 99热com| 伊人一级| 91精品国产乱码久久久久久 | 国内精品一区二区2021在线 | 亚洲爽视频 | 久久中文字幕在线观看 | 免费国产成人高清无线看软件 | 国产视频中文字幕 |