久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

  Home>News Center>Life
         
 

McDonald's revamps menu, expands in China
(Agencies)
Updated: 2004-08-16 08:55

Fast food giant McDonald's Corp. plans to remodel and revamp its menu at existing stores in Europe while setting its sights on building new outlets in China, its global marketing chief said on Friday.

Larry Light said the company is sticking to a strategy, rolled out about a year and a half ago, to get more customers into existing stores in Europe by offering new products such as salads and low-calorie foods, including adult "happy meals" that come with pedometers and similar prizes.

"That strategy is working," Light said at in an interview after an event to promote the company's Olympic sponsorship. "You get a much higher return on assets when you do that, and profitability goes up."

McDonald's has been able to attract more customers to the golden arches around the globe, but the growth in Europe has not been as robust as that in some other regions.

Last month, the company said overall same-store sales, or those at restaurants open at least 13 months, rose nearly 8 percent overall in the second quarter -- up 9.2 percent in the United States, 4.4 percent in Europe and 9.3 percent in the company's combined Asia Pacific, Middle East and Africa region.

"Europe was behind the curve that the U.S. was on. Europe is performing today where the U.S. was a couple of years ago," he said. McDonald's operates about 6,000 restaurants in Europe.

One region where the company sees enormous opportunity is China. Light said the company's board of directors will head to China in about two weeks to discuss a growth strategy for the world's most populous nation.

McDonald's has about 600 stores in China and is looking to have about 1,000 by 2006, a company spokesman said.

"China is our number one growth opportunity in the world. We think the market has huge potential," he said.

Light said the company sees a market of about 300 million consumers for its products in the country.

Meanwhile, business has been booming for the company at the Athens Olympics. McDonald's expects to serve up about 2 million hamburger patties at the three facilities it maintains for, athletes, officials and journalists.



Cheering performance
Aid and shoulders
Fish stranded in drop of water
  Today's Top News     Top Life News
 

Chinese Olympians cautioned of over-confidence

 

   
 

Taipei spy built network in USA

 

   
 

China 'regrets' Japanese shrine visit

 

   
 

Zhejiang mudslide kills at least 25

 

   
 

College admission scandal revealed

 

   
 

Growing energy demand nagging nation

 

   
  McDonald's revamps menu, expands in China
   
  Romantic story weds top filmmakers
   
  Domestic violence in focus
   
  Accessories depict your personal style
   
  Matt is sexier than Paul?
   
  Raise a glass to painter Fu Baoshi, MA
   
 
  Go to Another Section  
 
 
  Story Tools  
   
  Related Stories  
   
HK McDonald's fined for excessive bacteria
   
Eating McDonald's, making millions
   
KFC and McDonald's — a model of blended culture
   
McDonald's targeted in two bomb plots
   
Former intern sues Mcdonald's
   
McDonald's hires daughter of Thai PM
   
McDonald's sued for food package
  Feature  
  Author unhappy with actress for lead role  
Advertisement
         
主站蜘蛛池模板: 欧美一级特黄特色大片 | 久热中文字幕在线精品免费 | 久色网址 | 久久香蕉国产线看观看亚洲片 | 日韩欧美不卡在线 | 国产午夜亚洲精品第一区 | 91精品一区国产高清在线 | 131美女爱做免费毛片 | 九九视频精品全部免费播放 | 在线成人亚洲 | 欧美精品成人3d在线 | 91精品久久久久 | 精品视频一区在线观看 | 成年男女免费视频 | 一级毛片在线播放免费 | 免费被黄网站在观看 | 乱人伦中文视频在线观看免费 | 欧美色视频日本片高清在线观看 | 亚洲欧美另类在线视频 | 成人在线第一页 | 日韩在线视频中文字幕 | 日本一区深夜影院深a | 日韩一区二区三区四区不卡 | www.日本高清.com | a级特黄毛片免费观看 | 成人亚洲欧美日韩中文字幕 | 亚洲国产一区二区三区最新 | 情侣偷偷看的羞羞视频网站 | www.碰| 日韩三及片 | 91热视频在线观看 | 免费在线成人网 | 久草在线视频免费 | 成人毛片一区二区三区 | 在线亚洲播放 | 成人免费xxx色视频 成人免费大片a毛片 | 亚洲自拍图片区 | 精品精品国产高清a毛片 | 久草在线观看首页 | 夜色邦合成福利网站 | 日本三级香港三级乳网址 |