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Updated: 2004-08-18 16:25
Real in online music price war
本周二,RealNetworks公司點燃了高端數碼音樂市場新一輪的競爭。這使得他們與iPod兼容的音樂技術再次成為了焦點。在有限的促銷期內,用戶可以用49美分/首的價格從RealNetworks的在線音樂網站下載歌曲(蘋果的iTunes和其他服務商提供的音樂下載服務的價格大都是99美分/首)。另外,專輯下載的價格也降低了一半。  

Like most sellers, Apple locks iTunes music against easy copying (BBC)

Media software firm RealNetworks has halved the price of its music downloads in an aggressive attempt to boost its share of the online music market.

The company is offering songs for $0.49 each, down from the usual $0.99, while albums are available for just $4.99.

The offer, due to last for a limited but unspecified period, is expressly aimed at undercutting arch-rival Apple.

Advertisements for the campaign feature the slogan: "Half the price of Apple. Welcome to freedom of choice."

Apple dominates the market for online music through its iTunes service.

iTunes, in common with most online music sellers in the US, typically sells individual songs for $0.99.

RealNetworks' price promotion coincides with the public launch of the firm's latest RealPlayer jukebox software, which allows users of Apple's popular iPod portable music player to play tracks downloaded from the RealNetworks website.

The software means that iPod users can now potentially buy their music online from RealNetworks, as well as from iTunes.

Last month, Apple said the new RealPlayer software may have breached its intellectual property rights, and accused RealNetworks of adopting "the tactics and ethics of a hacker".

RealNetworks admitted on Tuesday that its price promotion would widen its third quarter losses by one cent per share.

"This will be a short-term event," said Rebecca Jennings, senior analyst at technology research firm Forrester.

"It is an aggressive statement that they want to grow their market share, and encourage people who are currently downloading illegally to start buying online music legitimately."

Industry experts said the company had probably set aside about $2m (£1.08m) to pay for the promotion.

(Agencies)

 

Vocabulary:
 

arch-rival : main competitor(主要對手)

jukebox: a cabinet containing an automatic record player; records are played by inserting a coin(自動唱片點唱機)

 
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