久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

  Home>News Center>China
       
 

Luxury goods storming Chinese cities
(Agencies)
Updated: 2004-11-30 09:35

Armani, Louis Vuitton, Cartier: The globe's luxury goods purveyors are plowing millions of dollars into China, salivating over the potential of one of the hottest new countries to do business.


A woman walks pass an illuminated billboard ad for French fashion house Chanel in Shanghai. [newsphoto]
Considered a commercial backwater 15 years ago, only the mightiest of corporate giants such as Coca-Cola, Volkswagen and Unilever dared to battle for consumers' hearts in China.

Today China's 1.3 billion people march to the allure of luxury brands that hold up the illusory promise of beauty, wealth and power.

"Chinese most generally want a stamp of approval, a badge that says that I'm moving forward in life -- whether it's a car, a nicer fridge or new clothes," said Julien Lapka, a planning director at advertising agency Saatchi and Saatchi.

As if that marketing strategy were engraved in stone, managers of brands synonymous with wealth have stormed Chinese cities with revolutionary-like euphoria, building flashy stores on the expectations that if it's expensive it will sell.

And they are being proven right.

Investment bank Goldman Sachs estimates the Chinese luxury goods market is already turning over billions of dollars and in 10 years time it will be one of the world's biggest.

On Shanghai's Nanjing Road, the golden mile of China's wealthiest and most cosmopolitan city, the chic and the cool that usually grace Paris and London catwalks have opened sumptuous, sexy boutiques selling the latest pret-a-porte couture.

No matter whether it's Gucci or Versace -- all are as eager to capture the pocket books of China's increasingly wealthy jet-setting crowd that according to the China Brand Strategy Association is aged between 30 to 40.

The association claims that some 175 million or 13.5 percent of Chinese can afford to purchase a variety of luxury brands, most of whom are buyers of personal accessories like cosmetics, watches, wallets, clothes and jewels.

This relatively flush group earns as much as 240,000 yuan (US$30,000) a year and has between 300,000 to 500,000 in savings.

By 2010 their numbers are expected to increase to 250 million.


Pedestrians pass by a giant Louis Vuitton ad at the Plaza 66 shopping mall in Shanghai. For the past few years, luxury shops have been mushrooming in China's big cities. [newsphoto]

"The luxury goods market in China has entered a period of stabilised growth, and I expect it will grow at a speed of about 20 percent annually in the coming five years," said Yang Qingshan, secretary general of the association.

Josephine Chien, China deputy general manager for French fine jeweler and watchmaker Cartier, said that all the world's top luxury brands were here for only one reason.

"We see the market potential... we see that the customers are here," said Chien, who will open Cartier's China flagship store on Shanghai's swankiest location the Bund, the glamorous riverbank that is as much a paean of the city's decadent past as its uncharted but likely very wealthy future.

Although some brands such as Armani have just arrived in China others such as German men's ware designer Hugo Boss have been in China for nearly a decade. For Cartier, which plans to expand to 10 stores throughout China, the bet has paid off handsomely with its current marble-decked Shanghai store pulling in more than five million yuan a month.

And while customers in China are not as sophisticated as in other Asian countries, the newness and freshness of the market makes shoppers particularly "opened minded" and gives companies greater creative opportunity, said Chien.

Such is the mouthwatering potential that despite China's unresolved counterfeiting issues the market is already moving into another phase of development, said Wang Ling, who handled Louis Vuitton's promotion for its grand opening in Shanghai two months ago.

"Basically most of the big international brands have entered the Chinese market, and now the second and third level brands are thinking about coming in," Wang said.



 
  Today's Top News     Top China News
 

ASEAN tariff-cut pact steps toward free trade

 

   
 

Three-way dialogue goes win-win

 

   
 

"Income gap" tops senior officials' concerns

 

   
 

Al Qaeda's Zawahri says will keep fighting US

 

   
 

Death toll rises to 50 in Shaanxi mine blast

 

   
 

China questions dollar slide

 

   
  "Income gap" tops senior officials' concerns
   
  Pit signals danger before gas explosion
   
  Public, experts to be in on decision-making in Beijing
   
  Three-way dialogue goes win-win
   
  Watchdog plans control of acid rain
   
  ASEAN tariff-cut pact steps toward free trade
   
 
  Go to Another Section  
 
 
  Story Tools  
   
  Related Stories  
   
Luxury foreign products make inroads
   
Market for luxury brands booms in Shanghai
  News Talk  
  It is time to prepare for Beijing - 2008  
Advertisement
         
主站蜘蛛池模板: 成人欧美日韩高清不卡 | 欧美日韩一区二区三区在线播放 | 亚洲国产成人在线视频 | 欧美三区在线观看 | 真实国产乱子伦高清 | 精品欧美成人高清视频在线观看 | 亚洲成在人线中文字幕 | 青木玲中文字幕一区二区 | 久久精品一区二区影院 | 亚洲自拍中文 | 92精品国产自产在线观看 | 在线观看日韩www视频免费 | 亚洲视频欧美视频 | 色樱桃影院亚洲精品影院 | 日产一区2区三区有限公司 日产一区两区三区 | 国产v在线播放 | 免费特黄一级欧美大片在线看 | 九九九九九九精品免费 | 精品国产亚洲一区二区在线3d | 日本特黄aaaaaaa大片 | 欧美成人精品久久精品 | 亚洲国产大片 | 伊人色综合久久天天网蜜月 | 大美女香蕉丽人视频网站 | 国产深夜福利视频网站在线观看 | 在线播放免费一级毛片欧美 | 亚洲国产福利精品一区二区 | 欧美视频一区二区在线观看 | 午夜香蕉网 | 精品视频 九九九 | 免费a级毛片无码 | 欧美α一级毛片 | 精品亚洲视频在线 | 欧美亚洲视频在线观看 | 日韩在线视频不卡一区二区三区 | 久久精品视频91 | 日韩欧美中文字幕在线观看 | 国产成人av在线 | 国产第一区二区三区在线观看 | 中文字幕在线网址 | 亚洲视频2 |