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 Language Tips > Business news
Updated: 2005-03-28 08:58
 
GM warns it may phase out brands

通用汽車公司負(fù)責(zé)產(chǎn)品研發(fā)的副總裁Bob Lutz日前鄭重警告,如果銷售還不能有所起色的話,公司將逐步淘汰現(xiàn)有弱勢品牌中的一個(gè)。雖然Lutz沒有明確點(diǎn)名,但他將“別克”和“龐蒂克”歸入了“已受損”的品牌之列,原因是近年來對這兩個(gè)品牌的投入嚴(yán)重不足。

 

GM warns it may phase out brands

GM is currently investing $3bn (£1.6bn) in new Buick and Pontiac models

General Motors has said it may phase out one of its weaker car brands if sales fail to meet targets.

The US giant's vice chairman Bob Lutz did not say which brand might be discontinued, but described Buick and Pontiac as "damaged brands".

His comments come a week after falling sales prompted General Motors (GM) to announce a profit warning.

GM expects its earnings for 2005 to be down by as much as 80%, as it struggles to turn its fortunes around.

Mr Lutz, who joined GM from Chrysler in 2001, said Buick and Pontiac have been damaged by a traditional lack of investment and ongoing falling sales. The company is currently investing $3bn (£1.6bn) in new models for the two brands.

He said that if some GM brands fail to meet sales projections, "then we would have to take a look at a phase-out".

Mr Lutz added: "I hope we don't have to do that. What we've got to do is keep the brands we've got."

Removing any of GM's brands would likely mean plant closures and a reduction in the group's workforce.

GM has already discontinued one of its brands, stopping production of the Oldsmobile last year.

Mr Lutz said GM would record flat US sales for March.

Despite debts of $300bn across the GM group, he said the threat of bankruptcy was "absolutely out of the question - totally out of the question", adding that the company was "taking the necessary steps to right this ship." 

(BBC)

 

Vocabulary:
 

phase out : terminate gradually(逐步淘汰,逐步停止)

reduction : the act of decreasing or reducing something(減少,縮減)

 

 
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