久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

  Home>News Center>Life
         
 

Family to protect Che's iconic image
(China Daily)
Updated: 2005-09-01 06:03

With his picture on rock band posters, baseball caps and women's lingerie, revolutionary Che Guevara is firmly entrenched in consumer society.


A model models beachwear with the image of Che Guevara. [Reuters]

Che Guevara: world's most reproduced image [file photo]

The image of the Argentine-born guerrilla gazing sternly into the distance, long hair tucked into a beret with a single star, has been an enduring 20th century pop icon.

The picture - taken by a Cuban photographer in 1960 and printed on posters by an Italian publisher after Guevara's execution in Bolivia seven years later - fired the imagination of rioting Parisian students in May 1968 and became a symbol of idealistic revolt for a generation.

But as well as being one of the world's most reproduced, the image has become one of its most merchandized. And Guevara's family is launching an effort to stop it. They plan to file lawsuits abroad against companies that they believe are exploiting the image and say lawyers in a number of countries have offered assistance.

"We have a plan to deal with the misuse," Guevara's Cuban widow Aleida March said in an interview.

"We cannot attack everyone with lances like Don Quixote, but we can try to maintain the ethics" of Guevara's legacy, said March, who will lead the effort from the Che Guevara Studies Centre which is opening in Havana later this year.

"The centre intends to contain the uncontrolled use of Che's image. It will be costly and difficult because each country has different laws, but a limit has to be drawn," said the legendary guerrilla's daughter, Aleida Guevara.

Swatch has used Guevara on a wristwatch. Advertising firms have used his image to sell vodka. Supermodel Gisele Bundchen even took to the runway in Brazilian underwear stamped with Che's face.

Guevara collectibles - from Zippo lighters to belt buckles and key chains - can be bought online.

But a successful copyright lawsuit against Smirnoff vodka in Britain in 2000 set the precedent for legal action, establishing ownership of the photographic image.

Lawyers say it will be an uphill struggle to deter non-photographic use of such a widely reproduced image, other than in countries like Italy where laws protect image rights.

Korda versus Smirnoff

The famous picture was shot by Alberto Diaz, a fashion photographer better known as Korda, at a funeral for victims of the explosion of a French freighter transporting weapons to Cuba one year after Cuba's revolution triumphed with the help of Guevara.

Korda's group photograph was not printed by his newspaper the next day. Seven years later, when Italian publisher Giangiacomo Feltrinelli showed up looking for a cover picture for an edition of Che's "Bolivian Diary," Korda gave him two prints for free.

Guevara was captured six months later in the Bolivian jungle, where his bid to start an armed peasant uprising failed. On news on his death, Feltrinelli cropped the photo and published large posters that quickly sold 1 million copies.

The guerrilla fighter was transformed into martyr, pop celebrity and radical chic poster boy.

Korda said he never received a penny from Feltrinelli.

But a year before his death in 2001, the photographer won a lawsuit against London agency Lowe Lintas for unauthorized use of the picture in a Smirnoff vodka advertising campaign. Korda later donated the US$70,000 award to children's health care in Cuba.



Paris Hilton promotes her perfume
Jolin Tsai
Tomato fight!
  Today's Top News     Top Life News
 

China's growth contributes to global economy - UK experts

 

   
 

Tibet sees forty years of marked progress

 

   
 

New Orleans in anarchy with fights, rapes

 

   
 

Landslides triggered by typhoon kill nine

 

   
 

Foreign missile umbrella on Taiwan opposed

 

   
 

Sino-US textile talks stop at red light

 

   
  Shanghai a mecca for Hong Kong talent
   
  Clinton sexual scandal musical to be staged
   
  Privilege of China's wealthiest: A 2nd child
   
  HK stars returning to their roots
   
  Gross abuses to women bared in Shenzhen cases
   
  Convenience key to premarital physicals
   
 
  Go to Another Section  
 
 
  Story Tools  
   
  Feature  
  Wild orgies leave the Great Wall in mess, and tears  
Advertisement
         
主站蜘蛛池模板: 神马午夜视频 | 自拍网在线| 午夜不卡在线 | 欧美激情欧美狂野欧美精品免费 | 中国老太卖淫播放毛片 | 欧美视频一区二区三区在线观看 | 色碰碰| 国产精品视频久久久 | 成人毛片在线观看 | 日韩精品一区在线观看 | 草草影院www色极品欧美 | 黑人边吃奶边扎下面激情视频 | 欧美成在人线a免费 | 亚洲综合首页 | 国产三级a三级三级天天 | 亚洲在线免费观看 | 亚洲免费在线观看 | 日产日韩亚洲欧美综合搜索 | 国产成人亚洲综合网站不卡 | 欧美精品日日鲁夜夜添 | 毛片免费看看 | 97视频在线免费播放 | 国产成人午夜性a一级毛片 国产成人午夜性视频影院 国产成人香蕉久久久久 | 亚洲艹 | 99久久精品国产一区二区小说 | 性强烈欧美一级毛片 | 韩国一级黄色大片 | 一本大道香蕉久在线不卡视频 | 欧美日韩亚洲国产 | 国产亚洲网站 | 欧美激情 自拍 | 极品精品国产超清自在线观看 | 久草视频在线看 | 欧美手机手机在线视频一区 | 亚洲精品国产啊女成拍色拍 | 抱着cao才爽免费观看 | 国产v片在线播放免费观 | 美国美女一级毛片免费全 | 精品国产一区二区三区在线 | 一品道一本香蕉视频 | 精品国产乱码久久久久久一区二区 |