久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

  Home>News Center>Life
         
 

Family to protect Che's iconic image
(China Daily)
Updated: 2005-09-01 06:03

With his picture on rock band posters, baseball caps and women's lingerie, revolutionary Che Guevara is firmly entrenched in consumer society.


A model models beachwear with the image of Che Guevara. [Reuters]

Che Guevara: world's most reproduced image [file photo]

The image of the Argentine-born guerrilla gazing sternly into the distance, long hair tucked into a beret with a single star, has been an enduring 20th century pop icon.

The picture - taken by a Cuban photographer in 1960 and printed on posters by an Italian publisher after Guevara's execution in Bolivia seven years later - fired the imagination of rioting Parisian students in May 1968 and became a symbol of idealistic revolt for a generation.

But as well as being one of the world's most reproduced, the image has become one of its most merchandized. And Guevara's family is launching an effort to stop it. They plan to file lawsuits abroad against companies that they believe are exploiting the image and say lawyers in a number of countries have offered assistance.

"We have a plan to deal with the misuse," Guevara's Cuban widow Aleida March said in an interview.

"We cannot attack everyone with lances like Don Quixote, but we can try to maintain the ethics" of Guevara's legacy, said March, who will lead the effort from the Che Guevara Studies Centre which is opening in Havana later this year.

"The centre intends to contain the uncontrolled use of Che's image. It will be costly and difficult because each country has different laws, but a limit has to be drawn," said the legendary guerrilla's daughter, Aleida Guevara.

Swatch has used Guevara on a wristwatch. Advertising firms have used his image to sell vodka. Supermodel Gisele Bundchen even took to the runway in Brazilian underwear stamped with Che's face.

Guevara collectibles - from Zippo lighters to belt buckles and key chains - can be bought online.

But a successful copyright lawsuit against Smirnoff vodka in Britain in 2000 set the precedent for legal action, establishing ownership of the photographic image.

Lawyers say it will be an uphill struggle to deter non-photographic use of such a widely reproduced image, other than in countries like Italy where laws protect image rights.

Korda versus Smirnoff

The famous picture was shot by Alberto Diaz, a fashion photographer better known as Korda, at a funeral for victims of the explosion of a French freighter transporting weapons to Cuba one year after Cuba's revolution triumphed with the help of Guevara.

Korda's group photograph was not printed by his newspaper the next day. Seven years later, when Italian publisher Giangiacomo Feltrinelli showed up looking for a cover picture for an edition of Che's "Bolivian Diary," Korda gave him two prints for free.

Guevara was captured six months later in the Bolivian jungle, where his bid to start an armed peasant uprising failed. On news on his death, Feltrinelli cropped the photo and published large posters that quickly sold 1 million copies.

The guerrilla fighter was transformed into martyr, pop celebrity and radical chic poster boy.

Korda said he never received a penny from Feltrinelli.

But a year before his death in 2001, the photographer won a lawsuit against London agency Lowe Lintas for unauthorized use of the picture in a Smirnoff vodka advertising campaign. Korda later donated the US$70,000 award to children's health care in Cuba.



Paris Hilton promotes her perfume
Jolin Tsai
Tomato fight!
  Today's Top News     Top Life News
 

China's growth contributes to global economy - UK experts

 

   
 

Tibet sees forty years of marked progress

 

   
 

New Orleans in anarchy with fights, rapes

 

   
 

Landslides triggered by typhoon kill nine

 

   
 

Foreign missile umbrella on Taiwan opposed

 

   
 

Sino-US textile talks stop at red light

 

   
  Shanghai a mecca for Hong Kong talent
   
  Clinton sexual scandal musical to be staged
   
  Privilege of China's wealthiest: A 2nd child
   
  HK stars returning to their roots
   
  Gross abuses to women bared in Shenzhen cases
   
  Convenience key to premarital physicals
   
 
  Go to Another Section  
 
 
  Story Tools  
   
  Feature  
  Wild orgies leave the Great Wall in mess, and tears  
Advertisement
         
主站蜘蛛池模板: 国产一区二区三区日韩欧美 | 久久美女精品国产精品亚洲 | 亚洲网站视频在线观看 | 作爱视频在线免费观看 | 免费在线亚洲视频 | 性欧美精品久久久久久久 | 中文字幕日韩一区二区 | 99久久国产免费福利 | 国产精品视频免费观看调教网 | 中文字幕乱码系列免费 | 男人天堂日韩 | 欧美成人免费一级人片 | 国产成人免费永久播放视频平台 | 91香蕉国产在线观看免费永久 | 欧美日本在线一区二区三区 | 欧美一级高清黄图片 | 欧美成人精品一级高清片 | 国产xvideos国产在线 | 一级毛片一级毛片一级毛片 | 免费人成激情视频在线观看冫 | 国产亚洲精品午夜一区 | 韩国一级a毛片 | 日本一区视频在线观看 | 99久久免费精品视频 | 久久99国产一区二区三区 | 国产美女白丝袜精品_a不卡 | 免费一级欧美在线观看视频片 | 亚洲国产精品久久卡一 | 99久久精品毛片免费播放 | 一级毛片免费不卡 | 一区二区三区免费视频观看 | 欧美久久一区二区 | 香蕉香蕉国产片一级一级毛片 | 欧美全免费aaaaaa特黄在线 | 国产成人精品日本亚洲网站 | 真正免费一级毛片在线播放 | 亚洲无卡视频 | 精品精品国产高清a毛片 | 日韩欧美视频在线一区二区 | 色视频在线观看视频 | 久久精品国产99国产精品免费看 |