久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

  Home>News Center>Life
         
 

Family to protect Che's iconic image
(China Daily)
Updated: 2005-09-01 06:03

With his picture on rock band posters, baseball caps and women's lingerie, revolutionary Che Guevara is firmly entrenched in consumer society.


A model models beachwear with the image of Che Guevara. [Reuters]

Che Guevara: world's most reproduced image [file photo]

The image of the Argentine-born guerrilla gazing sternly into the distance, long hair tucked into a beret with a single star, has been an enduring 20th century pop icon.

The picture - taken by a Cuban photographer in 1960 and printed on posters by an Italian publisher after Guevara's execution in Bolivia seven years later - fired the imagination of rioting Parisian students in May 1968 and became a symbol of idealistic revolt for a generation.

But as well as being one of the world's most reproduced, the image has become one of its most merchandized. And Guevara's family is launching an effort to stop it. They plan to file lawsuits abroad against companies that they believe are exploiting the image and say lawyers in a number of countries have offered assistance.

"We have a plan to deal with the misuse," Guevara's Cuban widow Aleida March said in an interview.

"We cannot attack everyone with lances like Don Quixote, but we can try to maintain the ethics" of Guevara's legacy, said March, who will lead the effort from the Che Guevara Studies Centre which is opening in Havana later this year.

"The centre intends to contain the uncontrolled use of Che's image. It will be costly and difficult because each country has different laws, but a limit has to be drawn," said the legendary guerrilla's daughter, Aleida Guevara.

Swatch has used Guevara on a wristwatch. Advertising firms have used his image to sell vodka. Supermodel Gisele Bundchen even took to the runway in Brazilian underwear stamped with Che's face.

Guevara collectibles - from Zippo lighters to belt buckles and key chains - can be bought online.

But a successful copyright lawsuit against Smirnoff vodka in Britain in 2000 set the precedent for legal action, establishing ownership of the photographic image.

Lawyers say it will be an uphill struggle to deter non-photographic use of such a widely reproduced image, other than in countries like Italy where laws protect image rights.

Korda versus Smirnoff

The famous picture was shot by Alberto Diaz, a fashion photographer better known as Korda, at a funeral for victims of the explosion of a French freighter transporting weapons to Cuba one year after Cuba's revolution triumphed with the help of Guevara.

Korda's group photograph was not printed by his newspaper the next day. Seven years later, when Italian publisher Giangiacomo Feltrinelli showed up looking for a cover picture for an edition of Che's "Bolivian Diary," Korda gave him two prints for free.

Guevara was captured six months later in the Bolivian jungle, where his bid to start an armed peasant uprising failed. On news on his death, Feltrinelli cropped the photo and published large posters that quickly sold 1 million copies.

The guerrilla fighter was transformed into martyr, pop celebrity and radical chic poster boy.

Korda said he never received a penny from Feltrinelli.

But a year before his death in 2001, the photographer won a lawsuit against London agency Lowe Lintas for unauthorized use of the picture in a Smirnoff vodka advertising campaign. Korda later donated the US$70,000 award to children's health care in Cuba.



Paris Hilton promotes her perfume
Jolin Tsai
Tomato fight!
  Today's Top News     Top Life News
 

China's growth contributes to global economy - UK experts

 

   
 

Tibet sees forty years of marked progress

 

   
 

New Orleans in anarchy with fights, rapes

 

   
 

Landslides triggered by typhoon kill nine

 

   
 

Foreign missile umbrella on Taiwan opposed

 

   
 

Sino-US textile talks stop at red light

 

   
  Shanghai a mecca for Hong Kong talent
   
  Clinton sexual scandal musical to be staged
   
  Privilege of China's wealthiest: A 2nd child
   
  HK stars returning to their roots
   
  Gross abuses to women bared in Shenzhen cases
   
  Convenience key to premarital physicals
   
 
  Go to Another Section  
 
 
  Story Tools  
   
  Feature  
  Wild orgies leave the Great Wall in mess, and tears  
Advertisement
         
主站蜘蛛池模板: 成年午夜性爽快免费视频不卡 | 九九精品免费观看在线 | 国产在线视频专区 | 91精品综合久久久久m3u8 | 国产一区二区免费不卡在线播放 | 国产亚洲欧美久久精品 | 91国内在线 | 国产成人精品一区二区不卡 | 日韩dv | 透逼视频| 男人天堂网在线观看 | 正在播放国产精品放孕妇 | 免费成年人在线观看视频 | 99久久精品国产一区二区三区 | 牛人盗摄一区二区三区视频 | 成人毛片网站 | 国产亚洲一区二区在线观看 | 国产精品日本一区二区不卡视频 | 欧美在线成人免费国产 | 国产呦系列免费 | 日本道综合一本久久久88 | 毛片在线看免费 | 一级做a爰片久久毛片免费看 | 91精品观看91久久久久久 | 免费色网址 | 草久久免费视频 | 精品日本一区二区三区在线观看 | 亚洲经典在线中文字幕 | 成人免费午间影院在线观看 | 色婷婷国产精品欧美毛片 | 中文字幕在线视频网 | 国产99久9在线视频 国产99久久 | 精品久久久久久中文字幕 | 欧美成成人免费 | 欧美日韩在线播放一区二区三区 | 久久91综合国产91久久精品 | 久久亚洲精品中文字幕三区 | 在线日本看片免费人成视久网 | 手机看片欧美 | 成人18免费入口 | 一级v片|