www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

Biz
VIVE range aspires to the sweet smell of success
2010-May-24 07:56:50

SHANGHAI - Shanghai's Bund in the 1930s was a place where jazz mixed with gun shots, high society mixed with triads, celebrities mixed with spies and extravaganza mixed with adventure.

It has left a memory that few other cities on earth could aspire to. At least this was the effect Shanghai Jahwa was aiming for when it created its high-end personal care brand VIVE.

With its packaging cleverly designed to imitate old Shanghai's commercial posters, VIVE ("shuang mei" in Chinese, reflecting a popular 1930s cosmetic product) is meant to sell fantasies about the lifestyles of the beautiful people on the Bund 80 years ago.

The VIVE range of goods for women, from perfumes to scarves, will be launched in early July by Shanghai Jahwa, a State-owned manufacturer of personal care products for the mass market. The company acknowledges its attempt to access the country's rapidly growing demand for luxury products is a daring leap forward.

"The launching of VIVE, targeting middle-class women in their 30s, is an important part of the company's strategy to place itself in the market of high-end products and to promote its overall branding power," said Wang Zhuo, vice-president of Shanghai Jahwa.

The location of the first VIVE boutique has been carefully planned. It will be at the legendary Peace Hotel, which used to be Shanghai's prime venue for high society and celebrity events in the first half of the last century. On display will be branded cosmetics, accessories, gifts and souvenirs, all designed and packaged with 1930s commercial art.

Around the Bund district near the Peace Hotel there are also stores of other famous luxury brands, including Chanel, Armani and Cartier.

As with these high-end outlets, VIVE's products will not come cheap. One scarf is priced at 1,200 yuan and a 50-milliliter bottle of VIVE perfume will cost around 1,000 yuan, higher than most other brands sold in China, where imported perfume, in a 50-milliliter bottle, is usually between 500 and 900 yuan.

The perfume is said to reflect the beautiful people's tastes in the 1930s and is notably different from western scents.

Wang admitted it would be a challenge for VIVE to appeal to the interest of any followers of the international brands. He said: "We will try to remove any doubts with high class quality and service," he said.

The domestic cosmetics market, from the middle segment up, is dominated by either foreign companies acting alone or in joint ventures.

China's total cosmetics consumption was 145 billion yuan in 2009, of which 70 percent was claimed by the big names and only 30 percent shared by domestic players, according to figures given by China Cosmetics Marketing Research Center.

Industry insiders have serious doubts about VIVE. Gu Jun, vice-director of the center, said: "Shanghai VIVE may not be able to build up a following very quickly because, compared with the international high-end brands, its advantage, so far as we hear, is its brand culture, not anything special in cosmetology. What women in their mid-30s care most about is the beauty features of a product instead of its brand story."

Wang said Jahwa executives were unsure about the likely success of VIVE. "But we will not relax our efforts until we get 5 billion yuan in total annual sales of cosmetic products, based on our cosmetic sales record of 2.5 billion yuan last year," he said.

There are consumers who look forward to more domestically-made high-end cosmetics. Liu Han, a 30-year-old fashion designer in Shanghai, said: "I would love to try the new VIVE and the price is not a problem if the product is really good."

Shanghai Jahwa has been in the middle to high-end cosmetics market since 1995 when it introduced Herborist, personal beauty care products made from Chinese herbs. Herborist has become the fastest-growing business for Shanghai Jahwa, promoting the company's entire business with a launch of new products and improved shop decor last year, according to Shanghai Jahwa's 2009 financial report.

China Daily

(China Daily 05/24/2010 page13)

[Jump to ]
Nation | Biz | Comment | World | Celebrity | Odds | Sports | Travel | Health
ChinaDaily Mobile News
m.chinadaily.com.cn
To subscribe to China Daily, call 010-64918763 or email to circu@chinadaily.com.cn
主站蜘蛛池模板: 亚洲欧美精品一区天堂久久 | 久久免费精彩视频 | 99久久亚洲综合精品网站 | 国产片久久| 亚洲视频一区二区三区 | 久久这里有精品视频 | 91久久精品国产91久久性色也 | 国产成a人亚洲精v品久久网 | 久久生活片 | 日本特黄网站 | 美女视频免费永久观看的 | 欧美一级aa免费毛片 | 女人张开腿让男人桶免费网站 | 激情性爽三级成人 | 欧美三级在线视频 | 91国内在线 | 久久国产视屏 | 欧美精品午夜毛片免费看 | 成年男女的免费视频网站 | 国产精品亚洲片在线不卡 | 国产精品激情丝袜美女 | 久久伊人热 | 亚洲国产精品综合久久一线 | 99九九成人免费视频精品 | 欧美性色生活片天天看99 | 狠狠色丁香九九婷婷综合五月 | 欧美一级片免费看 | 欧美日本亚洲国产一区二区 | 国产一级毛片外aaaa | 国产高清在线精品一区a | 九九热播视频 | 欧美一级淫片免费观看 | 美国一级毛片免费看成人 | 欧美一级aa天码毛片 | 男人天堂avav | 国产女人成人精品视频 | 九九精品免费观看在线 | 中文字幕亚洲高清综合 | 免费成人毛片 | 欧美孕妇性xxxⅹ精品hd | 欧美精品成人3d在线 |