www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語Fran?ais
Lifestyle
Home / Lifestyle / Fashion

Chinese prefer foreign brands

By Shi Jing | China Daily | Updated: 2012-08-07 10:52
Chinese prefer foreign brands

An advertisement encouraging group-buying of Apple Inc's iPhone 4S in a telecom shop in Wuhan, in Central China's Hubei province. According to the latest Campaign Asia-Pacific 2012 Asia's Top 1,000 Brands report, the top 10 brands on the list include Apple Inc and other overseas brands in the Chinese market. Not a single Chinese brand was included among the top 10. [Photo/China Daily]

Top five most recognized products are from overseas, report finds

The five most recognized brands in China are all imported from overseas, the latest Campaign Asia-Pacific 2012 Asia's Top 1,000 Brands report shows.

Released for the ninth time, the report, jointly published by the monthly trade magazine Campaign Asia-Pacific and the global information and insights provider Nielsen, covered 14 major products and services categories across a total of 73 sub-categories among 12 key regional markets in Asia-Pacific.

In the Chinese market, the top 10 brands that successfully made themselves on to the list include Apple Inc, Nestle S.A., Chanel S.A., Sony Corp, Samsung Group, Uni-President Enterprises Corp, Panasonic Corp, Nike Inc, Canon Inc and Starbucks Corp. It is the first time the luxury brand Chanel was listed among the top 10.

"Its meteoric rise to land within the top three in the China ranking is a stark reminder of the exponential growth in wealth and increase in disposable income on the Chinese mainland," said Jolene Otremba, reports editor of Campaign Asia-Pacific.

While some other luxury brands such as Gucci, Armani and Louis Vuitton all saw their rankings rising up in the report, the homegrown Chinese brands saw their standing weakening on the same list.

Eight out of the top 20 most recognized brands in the Chinese market were Chinese brands in last year's report. However, this year's report shows only three local brands in the top 20. They are the leading traditional Chinese medicine pharmacy Beijing Tong Ren Tang, which ranked 11th, instant noodle brand Master Kong Holdings Ltd, 14th, and the nation's home appliance giant Haier Group, 15th (technically a multinational).

Household brand names Baidu Inc and Mengniu Dairy Co, which appeared in the top 10 last year, both saw their ranking drop this year in the Chinese market, the former to 37th place and the latter to 89th.

Meanwhile, no homegrown Chinese brand was listed among the top 100 in the Asia-Pacific region. Otremba said it "reiterates the challenges Chinese brands are facing to gain consumer recognition beyond their home markets".

Chinese people who start and end every day of their lives using overseas brands should not find the result too surprising.

College student Song Wenjian, 20, from Shanghai University, a fan of Apple products who owns two iPhone 4S cell phones, one iMac, one MacBook Pro and two iPod nanos, had not heard of the brand name in 2006 while traveling in Japan. His enthusiasm for it grew from appreciation of the eye-catching appearance of its products and the "decisive leadership the brand is taking in terms of design and technology".

"Of course you can say that Jonathan Ive, the lead industrial designer of the MacBook Pro, iMac and MacBook Air, is a real genius. But what really leads to their huge success is that they know when and where to invest and what they can afford to lose at the same time. And all of these things are done to optimize the user experience to the maximum," said Song.

"I have used several different brands of digital products but seldom Chinese domestic brands. The homegrown brands lag far behind the leading international ones in terms of technology - and design, especially.

"Maybe they have some really brilliant ideas, but they do not know how to really work them out, or they work the ideas out in really lame ways," he said.

Chinese prefer foreign brands

Previous 1 2 Next

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 免费观看一级特黄三大片视频 | 国产主播福利片在线观看 | 免费观看一级特黄欧美大片 | 久久99国产精品免费观看 | 韩国本免费一级毛片免费 | 国产精品黄在线观看免费软件 | 久草在线看片 | 久久影院在线观看 | 国产tv在线 | 成人欧美在线 | 国产精品大全 | 亚洲黄视频在线观看 | 精品在线播放 | 精品国产免费人成高清 | 国产在线极品 | 国产三级a三级三级三级 | 国产精品成人aaaaa网站 | 萌白酱香蕉白丝护士服喷浆 | 亚洲一区二区三区四区五区六区 | 亚洲二区在线 | 国产香蕉国产精品偷在线观看 | 一级做a爱视频 | 亚洲视频1区 | 中文字幕在线一区二区三区 | 久久精品国产三级不卡 | 嫩草影院在线观看网站成人 | 美国毛片在线 | 狠狠做久久深爱婷婷97动漫 | 国产91精品一区二区视色 | 看一级毛片一区二区三区免费 | 免费观看一级一片 | 港台三级在线观看 | 日韩在线手机看片免费看 | 国产成人精品视频免费大全 | 欧洲国产伦久久久久久久 | 免费韩国美女爽快一级毛片 | 手机毛片在线 | 欧美高清videossex19 | 国产精品青草久久 | 欧美一级网址 | 国产高清在线精品 |