www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語Fran?ais
Lifestyle
Home / Lifestyle / Fashion

Swarovski has crystal-clear vision for Chinese market

By Cecily Liu | China Daily | Updated: 2014-08-18 09:38

Swarovski has crystal-clear vision for Chinese market

Nadja Swarovski (center) says Swarovski's special efforts to design jewelry pieces targeting Chinese consumers have helped with sales. Provided to China Daily

Swarovski has crystal-clear vision for Chinese market
2014 New Silk Road Model Contest held in Beijing
Swarovski has crystal-clear vision for Chinese market
Crystal-clear vision of jewelry designers
Austrian fashion house already has 245 stores in 71 cities across the country

Austrian crystal brand Swarovski's success in China is symbolic of a trend of female liberation in the country, observes Nadja Swarovski, fifth-generation heir to the business.

She recalls her first visit to China in 1992, when the city was full of bicycles and men and women in gray suits, an image in sharp contrast with how the city is today.

"The last time I visited, there were no bikes and no gray suits. I see it as a human revolution, and in particular a female revolution. The Chinese lady is allowed to wear a pink shirt and wear jewelry, and I think this is where Swarovski steps in," Swarovski says.

The confidence and luxury lifestyle Swarovski helped to bring to the modern Chinese women is just like the change it impacted on Western women centuries ago when her great-great-grandfather Daniel Swarovski founded the business in Austria in 1895.

At the time, diamonds were popular with aristocrats, but Daniel Swarovski famously said that every woman who cannot afford a diamond should have a crystal. It is a part of a revolution in mindset in which middle class women can enjoy fashion, and this trend is happening in China today.

"Swarovski's mission is to empower the customer, to make women feel good about themselves and express themselves. We know from studies that jewelry is the strongest means of expression. So if we can help women do this, we will be on the right track," she says.

Previous 1 2 3 4 Next

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 91精品自在拍精选久久 | 国产精品视频网址 | 天堂精品高清1区2区3区 | 久久香蕉国产线看观看式 | 久久精品视频5 | hd欧美xxx欧美极品hd | 性配久久久| 久久综合成人网 | 欧美午夜精品一区二区三区 | 日韩三级欧美 | 正在播放国产大学生情侣 | 网站免费满18成年在线观看 | 99爱在线精品视频网站 | 中文字幕在线无限2021 | 一级做性色a爰片久久毛片 一级做性色a爰片久久毛片免费 | 国产精品亚洲高清一区二区 | 97影院理论在线观看 | 一区二区三区四区在线视频 | 日产一区二区三区四区 | 99久久精品国产亚洲 | 久久综合狠狠综合狠狠 | 久久精品视频免费播放 | 亚洲一区二区免费看 | 中文字幕亚洲视频 | 久久在线免费观看视频 | 国产日韩久久 | 国产一级黄毛片 | 欧美成人69 | 亚洲国产天堂久久综合图区 | 大学生一级一片第一次欧美 | 亚洲男女在线 | 国产老头与老太hd | 久久婷五月天 | 久久国产乱子伦精品免费不卡 | 欧美在线观看成人高清视频 | 欧美91精品久久久久网免费 | 91国内在线 | aaaa毛片 | 日本精品1在线区 | 在线成人欧美 | 精品72久久久久久久中文字幕 |