A screen capture of Vogue's Chinese translation of Suzy Menkes' blog. [Photo/WeChat]

Local stars more bankable

Vogue was probably the only one who's done things right. Vogue's official WeChat account published an article on Apple. No selfies and no broadcast of the release. Instead, it posted the Chinese version of a blog written by Suzy Menkes (a highly accomplished fashion editor at Vogue.) There is no reason to doubt the communicative abilities of Menkes, who's worked in the industry for almost quarter of a century. Descriptive, sharp and to the point, just what the readers are looking for.

In a bold estimate, this would not be the last time Apple releases wearable items. More fashion workers in China would kill for a seat at future releases. But, whether they would post useful reviews and omit irrelevant photos of narcissist selfies or fashion snap shots, remains to be seen.