A model wears designs by Sun.[Photo provided to China Daily]

Young Chinese designers are creating an impression in London, but resist being pigeon-holed. Deng Yanzi reports in Hong Kong.

For Hangzhou-born, London-based journalist and fashionista Wei Jing, attending the London Fashion Week twice a year is part of her routine, making her a keen observer of the grand event.

However, this year's fall/winter show, which ran from Feb 19-23, meant something more to her.

Wei was more than a spectator this time. She was in London as a jewelry designer to launch her new collection, Jw × By Sun, in collaboration with emerging Chinese designer Sun Ke, whose womenswear label By Sun was on display at the fashion week's showroom.

Wei, 29, started studying jewelry design last year at the renowned art school, Central Saint Martins, in London.

She is part of a growing group of Chinese designers shining at the city's biggest fashion show.

Wei says London Fashion Week is unique among the "big four" fashion weeks, which include Paris, Milan and New York, for its support of new designers.