www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語Fran?ais
Lifestyle
Home / Lifestyle / News

A brewing battle

By Matt Hodges | China Daily | Updated: 2013-10-20 07:59

A brewing battle

[Photo provided to China Daily]

Hops warriors are drawing frontlines for the fight to conquer China's craft beer market. Matt Hodges pores over the pours.

Foreigners have been flying the flag for craft beer in China. But as it gains traction among locals in top-tier cities like Beijing and Shanghai - on both the production and consumption sides - a series of potential turf wars may lie ahead.

By the time the sun set on the revelers, barbecues and beer stalls of the 14 microbrewers from around the country that assembled at the Kerry Center Craft Beer Festival in Shanghai's Pudong last month, its days as a mostly foreign affair seemed numbered.

The same goes for China's emerging craft beer market.

There was the Chinese man nosing beakers of craft beer like a professional sommelier. Then there was the flamboyantly displayed tattoo of a Terracotta Warrior on the forearm of a local as he pulled drafts of Hop Warrior, specially made by a foreign brew master and featuring tropically scented hops. The body art suggested a spirit of fearlessness in the face of battle.

But towering over it all was the Buddha-like serenity radiating from Gao Yan, who stood at the other end of the festival on Sept 14, surrounded by fawning acolytes. Gao authored Get Your Own Brew, the first Chinese book on home brewing.

"The Chinese are definitely going to take over the market," Gao says, pulling a pair of spectacles from his shirt pocket.

"There are already more than 150 home brewers in Shanghai. Maybe in five years we'll see more of them turn into real microbrewers."

Many are hamstrung at present by legal regulations that make it difficult to operate small breweries in China, he says. As he spoke, several men rushed over waving copies of his book.

"They're my fans," he says, beaming.

A brewing battle

Related: Cheers for beers 

"We went from brewing to educating."

Beijing and Shanghai have emerged as breeding grounds for specialty microbreweries in the last few years. Forbes reports their numbers have doubled since 2010 in Shanghai, where a handful of foreigners rank as the captains of industry in this niche market - for now.

Meanwhile, last month's Beijing Beer Geeks Festival became the first craft beer festival in China to see a majority of Chinese breweries, Beijing Today reports. Participants included Panda Brewpub and Tipsy Face Microbrewery.

"The Chinese microbreweries are actually more experimental than those run by expats because they're more into using weird ingredients like ginseng, asparagus, seaweed, aniseed and Sichuan pepper, which sometimes taste really good - and sometimes taste really bad," says Kathryn Grant, managing editor of the domestic beer magazine Hops.

"It's good, though, because they're coming up with interesting new tastes that you wouldn't find in the West.

"The craft beer culture in China is really interesting right now. It's just starting out, like 10 years ago in the US when brewers started going rogue. It's not just a 'ganbei' (drink to get drunk) culture anymore."

Her free quarterly magazine was published in English in 2011 but went bilingual last year due to popular demand.

"Everybody kept asking us when we were going to do a Chinese version, and now that's bigger than the English one," Grant says.

Its Autumn 2012 edition shines a spotlight on, among other topics, pumpkin ale.

Whereas Shanghai's expatriate craft brewers paint themselves as artisans and beer scientists, Gao comes across more like an unkempt professor.

He hails Master Gao, which he opened in his native Nanjing in 2008, as China's first fully licensed microbrewery for craft beer. But he has yet to see a profit after having invested 5 million yuan ($820,000) in pursuing his dream. Next year will be a game-changer, he says, if he can successfully launch his craft beers nationwide.

"I know we're going to be selling a lot," he says, heavily accenting the last two words.

"The market is there. But I want to make sure everything is ready first."

He has already released a bottled beer called Baby IPA. IPA is a generic term for pale ale that dates back to the India Pale Ale brewed in 19th-century England.

Previous 1 2 3 Next

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 日韩一中文字幕 | 一级毛片免费在线播放 | 国产精品拍拍拍福利在线观看 | 欧美日韩专区国产精品 | 国内精品久久久久久久aa护士 | 国产精品亚洲片在线va | 一级毛片私人影院老司机 | 免费看日韩欧美一级毛片 | a级欧美片免费观看 | 久草视频网 | 成人国产在线观看 | 韩国精品视频在线观看 | 欧美日韩视频在线第一区 | 毛片在线视频观看 | 国产在线观看精品香蕉v区 国产在线观看免费人成小说 | 天堂av2017男人的天堂 | 欧美日本一区二区三区生 | 久久91综合国产91久久精品 | 久久w5ww成w人免费不卡 | 日本男人的天堂 | 成人午夜免费在线观看 | 亚洲第一区精品日韩在线播放 | 免费高清在线爱做视频 | chinese性老妇中国 | 久久综合狠狠综合久久97色 | 久草精品视频 | 一级免费a | www.日本在线视频 | 欧美三级色 | 亚洲 自拍 另类 欧美 综合 | 国产女女视屏免费 | 九九在线观看视频 | 国产视频二区在线观看 | 国产高清在线精品一区二区三区 | 久久久亚洲欧美综合 | a级毛片免费全部播放 | 国产美女午夜精品福利视频 | 亚洲无线一二三区2021 | 步兵社区在线观看 | 51久久夜色精品国产 | 成年女人毛片免费观看中文w |