www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語Fran?ais
Lifestyle
Home / Lifestyle / Food

Just try it

By Mike Peters | China Daily | Updated: 2015-07-10 07:30

Just try it

[Photo provided to China Daily]

Where the girls are

One fan of Boyce's idea, Matt Trusch, is a native of Houston, Texas, who became a fan of baijiu during a long stay in China as a student and entrepreneur. Today, he says, he's the biggest maker of the white spirit in the United States. His product, Bye Joe, is sold in 15 states and sports a winking temptress on the label; it comes in two infused flavors (Dragon Fire and Tiger Eyes) as well as the meatier original Red, with a more robust sorghum flavor.

"You can see the future by looking at who's drinking baijiu in China and who's drinking it in America," says Trusch.

"In China, the demographic is 99-percent Chinese, 60 to 70 percent 40 or older, and about the same percentage male. Baijiu drinkers in the US, however, are 55 percent female, only 50 percent are ethnic Chinese, and 70 percent are under 35."

The young, usually female drinker is what Trusch calls the "pioneer drinker", eager to try something new. Besides offering them infused liquor store and clever cocktails, Trusch says the key is to cut the alcohol level.

"What works is matching the alcohol levels of other spirits," Trusch tells China Daily during a quick visit to Beijing and Shanghai recently. "Forty percent is our starting point, with our Red brand, and while our infused brands are 35 percent alcohol. The original Chinese formula of about 55 percent is just unpalatable in the Western market, and it doesn't work in cocktails - the proportion is just all wrong."

Into the mix

Can baijiu find a place on trendy bar shelves globally, alongside fine sakes and tequilas?

Boyce notes that several baijiu makers are operating in the West, with strategies like Trusch's. And Chinese makers, seeing their huge market share shrink at home, as the government cracks down on lavish parties and gift-giving, are looking at foreign drinkers with new interest. Some are even making their own versions of 40-percent baijiu for export.

"They will eventually market that way at home," Boyce predicts. Young people in China aren't drinking what their parents did, opting for the hipper, lighter and creative bar offerings abroad, he says.

"The baijiu makers here will respond to that," he says. "These guys didn't get rich by being dummies."

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 三级黄页 | 日本久久不射 | 亚洲另类激情综合偷自拍 | 中文字幕人成乱码在线观看 | free性chinese国语对白 | 久久亚洲国产最新网站 | 成人欧美视频免费看黄黄 | 欧美成人日韩 | www.色片| 窝窝女人体国产午夜视频 | 国内成人精品亚洲日本语音 | 99在线热播精品免费 | 久久久久久尹人网香蕉 | 香港国产特级一级毛片 | 九九欧美 | 国产成人亚洲毛片 | 日本久久久久一级毛片 | 看真人视频a级毛片 | 国产成人精品久久二区二区 | 97成人在线视频 | 亚洲成在人线免费视频 | 亚洲欧美日韩精品久久亚洲区 | 欧美日韩亚洲精品一区 | 亚洲欧美综合一区二区三区四区 | 色偷偷888欧美精品久久久 | 国产视频二区在线观看 | 欧美一级aa天码毛片 | 亚州一级片 | 亚洲综合视频 | 99re这里只有精品99 | 成人男女啪啪免费观看网站 | 一区二区视频在线 | 亚洲一区免费看 | 男女同床爽爽视频免费 | 国产在线播放不卡 | 波野多衣在线观 | 暖暖视频日韩欧美在线观看 | 亚洲欧美中文字幕在线网站 | 成人三级在线播放线观看 | 精品国产综合区久久久久99 | 成人男女啪啪免费观看网站 |