www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語Fran?ais
Lifestyle
Home / Lifestyle / Food

Well-versed in coffee

By Mike Peters | China Daily | Updated: 2016-03-18 09:42

Well-versed in coffee

[Photo by Li Feng/China Daily]

A Vienna company will treat you to a free drink later this month, if you will 'pay' for it with a poem, Mike Peters reports.

I have been known to wax eloquent when presented with a superb cup of coffee. But I never imagined I could pay for it that way.

I must have missed hearing about Pay With a Poem, an Austrian coffee company's global campaign tied to International Poetry Day on March 21. The promotion went global last year, and the 2016 event day will include 34 countries. In China, it will be the second year of celebration in Shanghai and the first year that reciting a poem will cover the cost of a Julius Meinl coffee in Beijing.

In China, a country that reveres its classical poets, this should bring out any lyrical types that aren't firmly embedded in teahouses.

"The poem can be in any language you want," says Meinl's Shanghai representative, Ela Saleh, "as long as it is from your heart".

"For us, inspiration is the soul of the Viennese coffee house culture. Its essence is poetry," says Marcel Loeffler, CEO of Julius Meinl. "It is this unique philosophy to consciously take your time, to enjoy the moment and to get inspired just as Viennese coffee house literati did. And this is not just in Vienna. This is also relevant for fast-moving cultures. Whether in Shanghai, Dubai, London or Chicago, people look for moments of deceleration, which in turn become the source of inspiration. In this sense, we want to actively encourage people on all continents, to bring more poetry into the world and hence make it a better place."

That's pretty high falutin stuff, no matter how good the coffee might be. But these poetic flights of fancy shouldn't suggest that the Meinl company is a collection of happy hippy types: The modern corporation has 600 employees worldwide, markets its coffees in more than 70 countries and generated 125 million euros in sales in 2014. Today Julius Meinl V heads the substantial family business, which now includes banking and other interests, which was founded by his great-great-grandfather. The original Julius Meinl was one of the first people to develop a mechanical way to roast coffee beans; today he's counted as a spiritual father of Vienna's coffeehouse culture.

The notion of coffee as a font of inspiration or simply reflection is not an exclusive conceit of the Meinl company, which revels in the slogan "inspiring poets since 1862". A clever 2007 book series from publisher Duncan Baird, "Coffee With...", invited different authors to revel in the philosophic power of Coffea arabica and write books such as Coffee With Mozart, Coffee with the Buddha and Coffee with Isaac Newton.

Previous 1 2 Next

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 欧洲性大片xxxxx久久久 | 性欧美视频a毛片在线播放 性欧美一级 | 日本一区二区三区四区公司 | 日韩亚洲国产综合久久久 | 国产日本韩国 | 日本美女福利视频 | 精品国产91在线网 | 国产在线精品观看 | 在线观看一级毛片 | 久久国产高清 | 黄色三级视频网站 | 一区二区三区在线观看免费 | 午夜国产精品久久久久 | 国产成人午夜福在线观看 | 国产亚洲精品成人a在线 | 手机毛片在线 | 亚洲男人的天堂网 | 国产在视频线精品视频二代 | 国产一区私人高清影院 | 中文字幕一区二区三区在线观看 | 国产激情一区二区三区在线观看 | 亚洲国产精久久久久久久 | 欧美一二区视频 | 久久精品a| 中文无线乱码二三四区 | 国产精品久久免费 | 亚洲 欧美 成人 | 精品在线视频一区 | 久久99国产亚洲精品 | 久草免费资源视频 | 自拍视频在线观看 | 欧美成性色 | 亚洲欧洲视频在线 | 国产免费一级高清淫曰本片 | 欧美一级片在线播放 | 国产亚洲福利一区二区免费看 | 日产国产精品亚洲系列 | 成人一级片在线观看 | 日韩久久免费视频 | 久久亚洲精品中文字幕二区 | 亚洲欧美日本在线观看 |