If you're not already pounding the streets with a pair of
FitFlops, you'll have to join the thousands in the queue for this
summer's must-have
footwear.
The innovative flip flops, dubbed 'FitFlops', are designed to
help tone and trim your legs by engaging muscles for a longer period
of time with each step.
Designers say that the specially-engineered sandals absorb shock and reduce the
danger of sufferings joint strain.
The King's Road Sporting Club (KRSC) in London, which was one of
the first stores to stock FitFlops, sold more than 700 pairs in the
first three days.
"In 13 years of running this shop I've never seen anything like
this," said owner Michael Conitzer. "It is the fastest-selling
product we've ever had.
The idea for the FitFlops came from Marcia Kilgore, founder of
health spa company Bliss Spas. She wanted a summer alternative to
MBT(Masai Barefoot Technology), shoes.
A spokeswoman for FitFlop said: "We knew the FitFlops thing would
be big but we're having to fight to make more people happy.
"Every step you take in the FitFlop helps tone and trim your
legs.
"Conventional footwear is designed to keep the foot stable so the
muscles are more relaxed.
"The FitFlop destabilizes the foot slightly, creating a more
continuous tension in the supporting muscles of the foot and leg.
"Every step you take in your FitFlops improves your core muscle
strength and encourages better posture and burns calories.
"They can help reduce cellulite and slim and tone your thighs and
get you that much closer to having longer, leaner looking legs."
(Daily Mail)
