www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

News >Bizchina

Online game industry levels off, insiders say

2011-01-20 14:11

Creative concepts and business models urged to maintain growth

BEIJING - Government officials and China's online game providers said on Wednesday that the industry will not sustain rapid growth if it fails to innovate and rid itself of repetitive online games, repeating the challenge the 30-billion-yuan ($4.55 billion) industry faces.

China's online game market, which expanded rapidly over the past 10 years, has entered a "steady" development curve and "needs to solve problems that used to be less noticeable during the fast market expansion", said Sun Shoushan, deputy director of the industry regulator, General Administration of Press and Publication (GAPP).

His remarks were made after GAPP released figures Wednesday showing the industry's annual sales reached 32.37 billion yuan last year, an increase of 26.3 percent from 2009.

Sun added that the industry's revenues will easily exceed 50 billion yuan in five years' time, based on a "conservative" annual growth rate of about 10 percent.

"The industry maintained good momentum last year, even with a worldwide economic slowdown," said Sun, "but the lack of innovation has become a problem that may hinder its development."

Online game providers, who saw signs the market was slowing in the second and third quarters last year, agreed.

"Of the hundreds of online games produced every year, most are repeats and copies of each other," said Liu Wei, president of a major online-game company, Giant Interactive Group Inc.

She added that in addition to innovative content, online game providers also have to think about new business models.

She said the company will try a method of generating revenue that differs from the time- and prop-based business models in its online game "ZT Online 2", which will be launched in a half year.

Other companies, however, are putting more of their efforts into Web games and games on social networking sites. Such games have increasingly gained users in past year or two, compared with massively multiplayer online role-playing games, whose growth has slowed after years of quick development.

"We may even separate our Web game department as a new company for further growth in this area," said Wang Feng, chief executive officer of LineKong Entertainment Technology Co Ltd, an online-game company.

The country's largest online game provider Tencent Holdings Limited, earlier said it will also invest more in the niche game markets this year, such as real-time strategy games, sports games, and games on Web pages.

Tencent held 28.5 percent of the country's online game market last quarter, followed by Shanda Interactive Entertainment Ltd with 18.1 percent, and NetEase.com Inc with 16.3 percent, according to the domestic research firm Analysys International.

Related News:

主站蜘蛛池模板: 成人国产精品一级毛片天堂 | 一本久道久久综合中文字幕 | 欧美另类69xxxxx极品 | 99视频在线精品免费观看18 | 最新国产精品好看的国产精品 | 大片在线播放日本一级毛片 | 欧美一级久久久久久久大片 | 成人精品第一区二区三区 | 久久精品a一国产成人免费网站 | 免费在线观看一级毛片 | 美女喷水网站 | 成人黄色在线视频 | 扒开两腿猛进入爽爽视频 | 日韩国产欧美一区二区三区在线 | 三级视频在线播放 | 日本无遮| 国产精品久久久久久久久免费hd | 国产成人在线视频免费观看 | 国产精品三级一区二区 | 国产一区a | 亚洲欧洲日本天天堂在线观看 | 久久精品国产一区二区三区 | 国产三级网站 | 成人在线a | 中文精品久久久久国产网址 | 国产成人99精品免费观看 | 国内三级视频 | 黄网在线观看免费网站台湾swag | 美女张开腿让男人桶的动态图 | 日本韩国中文字幕 | 久久精品免费观看久久 | 久久久久无码国产精品一区 | aaa在线观看高清免费 | 在线观看免费视频国产 | 日本高清免费视频色www | 亚欧成人毛片一区二区三区四区 | www.欧美成人 | 日本美女黄网站 | 99精品视频在线播放2 | a级毛片免费观看网站 | 爽死你个放荡粗暴小淫货双女视频 |