www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語Fran?ais
China
Home / China / Across America

Mobile games go boom in China

By Yu Wei in San Francisco | China Daily USA | Updated: 2013-11-05 11:28

With mobile phones becoming the most popular way for users to access the Internet in China - and Internet users there reaching 538 million at the end of June - China's booming mobile game business has become a substantial attraction to Western developers.

But Hans Kim, vice-president of business development and legal at Chinese social network site RenRen Games, said it's not that easy for Western game developers to get their titles into China.

"The Chinese market is very challenging," Kim said at the recent GamesBeat 2013 conference in Redwood City, California. "There are hundreds of app stores that you need to get mass distribution. There are all different channels, and they all have their hand out to get a cut, they all want a percentage."

Kim said when a Western game tries to get brought into China, his Chinese team usually would ask, "Is this going to monetize?"

In a country where users are used to the free-to-play model, gamers need to consider new strategies.

"How are we going to bring the games to China and how are we going to bring Chinese games to the West, I think we all have a lot of to learn," he said.

China's mobile game market made a quantum leap in 2013. It was expected that revenues from mobile game would reach 9.19 billion yuan ($1.5 billion), up 371.1 percent compared with 2012, iResearch said.

With increasing ownership of smartphone and mobile game players, and the development of the industry chain, including major overseas developers, publishers and platforms, mobile game revenues should sustain 100 percent growth to 17.85 billion yuan in 2014.

With such rapid development comes fiercer and fiercer competition.

"Even at Renren social network, we have huge competition with huge players in the China market," said Kim, giving Tencent's WeChat as an example.

"My advice is don't compete with dominant local competitors, work with them," he added.

China moved up two spots to become the third-highest grossing country on the iOS App Store. This move in the revenue rankings made the US, China, and Japan the top three countries by both downloads and revenue on the iOS App Store in the third quarter of 2013, a new report from research firm App Annie shows.

John Goodale, vice-president of Asia at Unity, believes even it is quite challenging to tap into the Chinese market, the mobile opportunity in China is really there and it is an exciting time to be looking at China.

"Particularly in the mobile spaces, the gaming industry in China is really in its infancy," Goodale said. "The growth potential for mobile gaming in China is really just getting started, it's a very exciting opportunity."

Globally, Goodale believes there are three key factors for a successful game: easy to learn, fun to play, and hard to master.

However, he noted there is a fourth factor that is critical for success in China, which is innovation. "You have to be continually changing and continually updating your game, because when you launch a game, it is going to be copied next day," he said.

Renren, often called China's Facebook, has set up Renren Games USA in Silicon Valley to deliver high-quality games to the North American market. Kim said the company is not rushing into the US game market but rather "looking at developing games that are suitable for both the China and US markets".

Another mission for Renren US is the talent hunt. "We look for talent worldwide, so any talented developer in the world should talk to us," Kim said. "We are looking for the highest quality content that is actually suitable for both the US and Chinese market."

Mobile games go boom in China

Hans Kim (second from right), vice-president of business development and legal at Renren Games,talks at a panel discussion at GamesBeat 2013 conference in Redwood City, California. Yu Wei / China Daily

Polar icebreaker Snow Dragon arrives in Antarctic
Xi's vision on shared future for humanity
Air Force units explore new airspace
Premier Li urges information integration to serve the public
Dialogue links global political parties
Editor's picks
Beijing limits signs attached to top of buildings across city
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 婷婷丁香花麻豆 | 九色97| 精品成人在线观看 | 免费又黄又爽又猛大片午夜 | 成人国产精品一级毛片天堂 | 久久精品视频大全 | 成人1000部免费观看视频 | 亚洲网视频 | 91久久99热青草国产 | 99精品欧美一区二区三区 | 成人在线网址 | 一级做a爰片性色毛片小说 一级做a爰片性色毛片中国 | 精品中文字幕不卡在线视频 | 久草免费公开视频 | 欧美色成人综合 | 欧美一级片免费观看 | 日韩字幕 | www.女人的天堂.com | 国产日韩久久久精品影院首页 | 亚洲一区二区三区免费在线观看 | 国产欧美视频在线观看 | 欧美日韩亚洲一区二区三区在线观看 | 亚洲欧美一区二区久久 | 在线中文字幕日韩 | 热久久伊人 | 中文精品爱久久久国产 | 特黄特色大片免费播放路01 | 玖玖精品视频在线观看 | 中国国语毛片免费观看视频 | 国产黄色片一级 | 国产视频a | 国产性夜夜春夜夜爽30 | 另类视频综合 | 9丨精品国产高清自在线看 ⅹxx中国xxx人妖 | 成人精品视频在线观看 | 国产欧美日韩另类 | 国产亚洲精品aaa大片 | 爱久久精品国产 | 一级片www| 欧美日韩一区二区三区免费不卡 | 亚洲一级视频在线观看 |