www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語Fran?ais
China
Home / China / Focus

More should be done to spread tea aroma

By Ding Lixin | China Daily Africa | Updated: 2013-11-29 14:44

Diversity, stringent quality standards hold key for exporters

Tea is China's traditional export commodity. After the Chinese government abolished the tea export quota and further liberalized tea export management rights, more domestic businesses in tea production and distribution have entered the international market. In a short time they have occupied the low-end overseas tea market, which has led the European Union and Japan to impose restrictions on Chinese tea imports.

China exported 310,000 tons of tea last year, down 3 percent from the previous year, due to falling demand in the EU and Japan, two important overseas markets. However, those sales were worth $1.05 billion, 8 percent higher than in the previous year.

Major tea importing countries such as the UK, France and the Netherlands are economically developed countries with strong purchasing power and higher sales prices, but the EU's stringent testing standards have constrained the expansion of China's tea exports. Over the years, tea sales in Europe have been monopolized by India, Kenya and Sri Lanka, and Chinese tea has not been widely accepted by EU governments, mainly because of pesticide residues and other indicators not up to EU standards.

In February, the EU announced it would strengthen supervision of Chinese imports of five types of non-animal source food, namely dried pasta, fresh grapefruit, frozen strawberries, kale and tea. The tea checks focus on detecting several kinds of pesticides.

Increasingly stringent EU testing methods have increased the cost risks for Chinese tea companies. The cost of testing a batch of tea or one specific kind tends to be higher than the goods themselves. For example, checking a box of tea costs about 230 euros ($310), but the value of a box of low-end tea is less than that.

Chinese tea is also subject to technical barriers set by the EU and Japan. Since 2011 the EU has adopted new inspection measures, and Chinese tea must go through designated ports, official laboratories at the port must rigorously inspect it, checks that were random have become mandatory, and the Chinese company must shoulder the inspection costs.

From a global perspective, tea production outstrips demand, meaning the importing country has the upper hand. China's tea pesticide residue standard is similar to that of India and Sri Lanka, which have all adopted the same principle, one that is relatively loose. I suggest that the Chinese authorities take exports into consideration when they next revise the national tea standard.

Chinese businesses are still not shifting their focus from the European market to emerging new markets such as Central Asia, Russia and the Middle East because tea in Europe, especially the UK, France and Ireland, is drunk in great volumes. Tea drinking per capita in the UK is three times that of China and India. The 2.2 kg of tea consumption per person annually is highly attractive to Chinese enterprises.

As China's tea exports are mostly raw products, more profits have gone to foreign brands such as Lipton, Twinings and other large companies, because Chinese tea businesses are limited in deep-processing, so technological content and added value are low, resulting in the export business being subject to foreign importers.

Although the US and Europe do not grow tea, their tea deep-processing industry is well developed, with first-class equipment and technology. At the same time, these countries attach great importance to developing new tea products. Over the past five years the proportion of teabag consumption has risen from 10 percent to 75 percent.

In comparison, Chinese tea has widened the gap with regard to technological innovation. For example, in the application of biotechnology in breeding research, China has significantly lagged behind Japan and Kenya; as for diversifying tea products, China is behind Sri Lanka. This makes it imperative for export businesses to do more research.

To increase exports to the EU and to have more heft in the competition with countries such as India and Kenya, many companies in China's Fujian, Zhejiang and Jiangxi provinces have started to adapt EU standards for planting and harvesting tea. And they have optimized their industrial chain to meet increasingly demanding EU requirements. Last year, Zhejiang province set up 12 hectares of organic tea plantations and pollution-free tea plantations, and increasing investment is injected to improve their overseas marketing model.

China's tea exports need to be diversifed more. It is the only country that can mass produce various types of tea. But the international tea market is dominated by black tea, and Chinese tea exports face competition from India, Kenya and Sri Lanka. The population of Oolong tea in the domestic market has not translated into international market advantages. Fruit tea and health tea should be China's breakthrough.

Chinese tea businesses do not have strong brand awareness, so there are only a few well-known Chinese brands in the international market.

The author is a researcher at the Chinese Academy of Agricultural Sciences in Beijing.

Editor's picks
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 在线观看免费精品国产 | 九九九精品视频免费 | 欧美自拍视频在线 | 日本欧美视频在线 | 欧美日韩国产在线观看一区二区三区 | 亚洲精品日本 | 精品老司机在线视频香蕉 | 毛片网站观看 | 久久视频精品36线视频在线观看 | 国产在线毛片 | 怡红院在线视频全部观看 | 一级爱| 欧美午夜伦y4480私人影院 | 女人张开腿让男人桶免费最新 | 深夜福利视频在线观看免费播放 | 久色福利 | 欧美特黄特色aaa大片免费看 | 女人把腿劈开让男人桶的网站 | 国产精品亚洲专区在线播放 | 小明日韩在线看看永久区域 | 在线观看毛片视频 | 中文字幕 亚洲精品 | 欧美成人精品高清在线播放 | 在线第一页 | 特级毛片免费观看视频 | 日本道在线播放 | 免费一区在线观看 | 亚洲高清中文字幕一区二区三区 | 久久免费视频网站 | 久久99亚洲精品久久 | 奇米第四狠狠777高清秒播 | 天码毛片一区二区三区入口 | 美女黄视频网站 | 伊在人香蕉99久久 | 手机看福利片 | 国产成人精品aaaa视频一区 | 狠色狠狠色狠狠狠色综合久久 | 成人二区 | 九九99靖品| 一级日韩 | 日韩欧美在线一级一中文字暮 |