www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語Fran?ais
China
Home / China / Focus

Sponsorships are major revenue source

China Daily USA | Updated: 2014-04-04 11:55

For NBA China, corporate sponsorships (signage sales) have been a major part of revenue, and throughout the years big multinational corporations such as McDonald's, Budweiser, Coca-Cola and Adidas have used the NBA to expand their market shares in China.

Following the big multinational corporations, some Chinese companies have also jumped on the NBA platform to capture the domestic market in China. NBA China's current major sponsors include AB InBev (Harbin Beer), Adidas, Cathay Financial Group (Taiwan), Gatorade, Mengniu Milk, Nike, PEAK, SAP, Spalding, Sprite and ZTE Mobile. Five of them came from the Chinese mainland or Taiwan.

Chinese companies also have been jumping on the NBA's marketing train for international and US markets by doing national or regional deals with the NBA in the US.

For example, PEAK, a major Chinese shoe manufacturer, first established home-stadium sponsorship with the Rockets at the end of 2005 and still maintains that relationship today. PEAK signed a sponsorship with NBA China for the first time in 2007. According to its company website, PEAK ranks third in NBA endorsements and it has had contracts with nine NBA players to market their shoes through the years.

Another recent example is ZTE USA's deal with the Rockets. On October 5, 2013, the team and Dallas-based ZTE USA, the US branch of the Shenzhen-based Chinese cellphone manufacturer, announced their new partnership, making ZTE the official smartphone of the Rockets.

Cheng Lixin, CEO of ZTE USA, said during a phone interview that after 15 years in the US, the company now wants to be a leader in the US smartphone marketplace and hopes to build its brand awareness by going with the Rockets.

"We are monitoring and reviewing the numbers and we will compare the preseason and after-season data. I am confident we will advance to be the No 3 in market shares in the US from our current No 4 position by year 2016," Cheng said.

According to Cheng, the parent company ZTE Mobile signed a new multiyear marketing partnership with NBA China within two weeks of its Rockets' deal announcement, making ZTE the first-ever presenting partner of an NBA game in China.

"It's a well-thought strategy within the ZTE," said Cheng. ZTE USA will soon launch a new product called "Rockets Phone" with more advanced technology, and ZTE Mobile will also develop an NBA device in China, all in an effort "to reposition and refresh our brand".

Whatever the undisclosed number Cheng is seeing, ZTE USA seems to be quite satisfied with the Rockets partnership; both parties recently renewed the agreement for another year while being less than half a year into their first year.

Even some Chinese governmental agencies look to the NBA for promotion in the US. In 2013-2014 season, the Beijing Municipal Tourism Development Commission contracted with the San Antonio Spurs to promote its tourism by having "Travel to Beijing" ads displayed during its 30 home games. In mid-March, the commission held a special promotional event when the Spurs played the Utah Jazz. It has been doing similar promotions with the NBA since 2009, according to the commission's Vice-Chairman Wang Yue.

Editor's picks
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 欧美xxxx成人免费网站 | 欧美一级免费观看 | 亚洲成a人在线播放www | 亚洲视频在线播放 | 一级毛片免费完整视频 | 另类专区另类专区亚洲 | 欧美成人午夜片一一在线观看 | aa级毛片 | 能看毛片的网址 | 亚洲欧美日韩高清在线看 | 欧美一区二区视频三区 | 国产二区三区 | 日韩在线一区二区三区免费视频 | 国产一区二区亚洲精品天堂 | 成人中文在线 | 欧美精品人爱c欧美精品 | 国产成人黄网址在线视频 | www.日本三级| 亚洲精品日韩在线一区 | 国产高清免费观看 | 国产欧美日韩在线观看 | a大片久久爱一级 | 美女国产在线观看免费观看 | 成人午夜毛片在线看 | 国产精品一区二区手机在线观看 | 97国产影院| 手机看片久久高清国产日韩 | 九九九九热精品免费视频 | 日韩欧美精品综合一区二区三区 | 欧美成人老熟妇暴潮毛片 | 91网站国产 | 国产美女三级做爰 | 九九色在线视频 | 欧美亚洲另类久久综合 | 欧美骚视频 | 亚洲va中文字幕欧美不卡 | 午夜爽爽性刺激一区二区视频 | 99在线免费视频 | 国产自在自线午夜精品视频 | 国产精品久久久久久久久免费hd | 暴操女人|