www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語Fran?ais
China
Home / China / Latin America

Xiaomi is ready to take on smartphone giants in Brazil

By Ji Ye in Rio de Janeiro | China Daily Latin America | Updated: 2014-08-18 04:56

Xiaomi is ready to take on smartphone giants in Brazil

Xiaomi released its new phone Mi 4 in Beijing on July 22. Wang Jing / China Daily

Chinese smartphone maker Xiaomi, sometimes called the "Apple from China", is heading for Brazil, opening its first office in Sao Paulo on Aug 6 to begin operations in one of the largest consumer markets in Latin America.

Xiaomi, which means "little rice" in Chinese, has created a buzz in China for selling high-end smartphones that are priced close to cost. Its other products, including tablet computers, routers and television sets, are also popular.

In May, the company showed its determination to take on Apple and Samsung in the global smartphone market by revealing international expansion plans that will target 10 other countries and regions including Brazil.

Xiaomi President and co-founder Lin Bin told Bloomberg News that this is a move which could potentially shake up the global smartphone market.

Xiaomi last year signed Brazilian Hugo Barra, a former vice-president of Google, as global operations vice-president, and has in recent months made its products available in Singapore, Malaysia and the Philippines. In late July, it launched its latest smartphone in India which sold out quickly.

Xiaomi registered in Brazil in May under the name Xiaomi Technology Brazil Ltd. The new office is in Vila Olimpia, south of Sao Paulo. Despite the start of the operations, there will be a delay in releasing a start date for Xiaomi’s products in Brazil.

"It is a difficult time for the entry of new manufacturers of smartphones in Brazil because the Brazilian is very sensitive to the brand," an anonymous market analyst was quoted as saying in the Brazilian news hub Veja.com.

In addition, Xiaomi may have difficulty in adjusting their business model to Brazil. "It is not easy to understand the rules to get government tax incentives for local manufacturing," another source close to the manufacturers in the industry said to Veja.com.

Barra said in an interview with the Wall Street Journal that the delay is due to a "long and painful device-certification process”.

Smartphone makers need to get their products certified by government agencies across the world before they can launch and sell in different markets. In Brazil, the process can take as long as six months to meet local standards and get products certified for sale, he explained.

Barra said Xiaomi's plans to offer its smartphones in Brazil could take longer, citing local laws that require companies like Xiaomi to assemble their products in the South American country. "It may take a long time, probably within the next 12 months, but it’s hard to say," Barra said.

However, Xiaomi's high-end and lower priced smartphones could be a hit in the currently bullish local market. Last year, smartphone sales in Brazil rose by 101 percent, according to analysts. But the country’s tele-density is still low and so is smartphone ownership, which provides a large potential market for Xiaomi.

Barra said that Xiaomi will also use the same competitive pricing strategy that it uses in China when it launches products in foreign markets like Brazil.

Xiaomi has enjoyed unexpected rapid growth since it was founded in 2010. Part of its success is due to its competitive pricing strategy, as its products usually cost half of the price of the products of Samsung and Apple while sharing almost the same hardware.

The company recently unveiled its latest flagship product, Mi 4, with the claim that it’s the fastest smartphone on the planet. The basic version of the product is on sale in China for 1,999 yuan ($325), about half the price of Apple's iPhone.

The smartphone of the Mi 4 is equipped with a 5-inch screen that features HD resolution, an 801 Snapdragon 2.5 GHz processor with four cores, 3 GB of RAM, plus a 13-megapixel rear camera and an 8-megapixel front camera -- the latter’s pixel is more than what is found in Apple and Samsung products.

Besides, Xiaomi provided a variety of completely customizable products, meaning you can buy different back covers and extra batteries. The company also offers services like mobile applications and movies via its software and earns money by selling an array of accessories.

In early 2013, Xiaomi was the 14th in the global ranking for smartphone sales. In just one year, the situation has changed as the company entered the top 10 in the global rankings, ahead of giants like Motorola, Nokia and Sony Mobile.

Xiaomi sells its phones mostly in small batches online but hopes to grow, with plans to sell 60 million smartphones this year. In the first quarter of 2014, it sold 26.11 million phones, a year-on-year increase of 271 percent.

Lei Jun, Xiaomi's other co-founder and CEO, has also set a goal of increasing sales to 100 million phones in 2015, according to an April report from Bloomberg News.

For China Daily

Contact the writer at readers@chinadailyusa.com

Polar icebreaker Snow Dragon arrives in Antarctic
Xi's vision on shared future for humanity
Air Force units explore new airspace
Premier Li urges information integration to serve the public
Dialogue links global political parties
Editor's picks
Beijing limits signs attached to top of buildings across city
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 午夜免费的国产片在线观看 | hd最新国产人妖ts视频 | 欧洲美女与男人做爰 | 日韩在线手机看片免费看 | 在线观看精品自拍视频 | 国产精品欧美韩国日本久久 | 亚洲欧美日韩天堂 | 亚洲免费人成在线视频观看 | 国产露脸3p普通话 | 亚洲精品在线观看视频 | 成人黄页网站 | 又黄又爽视频好爽视频 | 国产一区二区精品久久凹凸 | 亚州免费一级毛片 | 久久久久依人综合影院 | 夜色视频一区二区三区 | 成年人网站免费看 | 欧美大片欧美毛片大片 | 国产精品高清视亚洲一区二区 | 国产成人综合怡春院精品 | 国产成人三级经典中文 | 欧美一区二区亚洲 | 日韩一品在线播放视频一品免费 | 91国语对白 | 免费观看女人一摸全是水 | 国产成版人视频网站免费下 | 亚洲天堂日韩在线 | 偷柏自拍亚洲欧美综合在线图 | 久久精品免视国产 | 国产成人一区免费观看 | 97在线观看视频免费 | 一区二区三区四区视频在线 | 国产一区二区三区国产精品 | 久久综合亚洲一区二区三区 | 色婷婷久久综合中文久久蜜桃 | 一级特黄特黄毛片欧美的 | 一区二区三区四区视频在线观看 | 久久免费特黄毛片 | 国产日本韩国不卡在线视频 | 国产精品午夜性视频网站 | 色播亚洲精品网站 亚洲第一 |