www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語Fran?ais
China
Home / China / Business

Youku, Alibaba planning pop-up ad-buying service

By Bloomberg | China Daily | Updated: 2014-08-27 07:19

What might happen when China's largest online-retail company and the country's equivalent of YouTube Inc team up? One possibility: an extreme form of product placement that encourages viewers to buy whatever their favorite movie star is wearing.

Chinese Web video company Youku Tudou Inc may develop technology that can recognize clothing, furniture and other products in a video and deliver pop-up ads with links to buy the items on an Alibaba Group Holding Ltd store, Victor Koo, the chief executive officer, said in a recent interview. He said the ads may resemble the floating text and links that sometimes appear within YouTube clips. Those annotations are added manually by the video's creator.

Getting bombarded by pop-ups in the middle of Star-Lord battling aliens in Guardians of the Galaxy could get really annoying, but the ads have serious potential to be effective. Digital advertising in China has some growing up to do.

It is why many Internet companies in the nation choose to make money through paid add-ons, such as digital stickers or other premium features. For example, ads make up just 8.3 percent of revenue for Tencent Holdings Ltd, the country's most valuable public Internet business. Youku has been working on advertising programs since 2008, Koo said. Yet the company continues to lose money, posting a loss of $95 million last year.

Alibaba, which is expected to soon hold a record initial public offering in the United States, bought a 16.5 percent stake in Youku earlier this year. Koo expects the two companies will share information to improve their businesses, and he said Youku could benefit from the computing resources of Alibaba, which has a hosting service similar to Amazon.com Inc.

"We really view Alibaba as a strategic investor," Koo said. "This will certainly accelerate how Youku Tudou can grow."

Koo demonstrated an app in Silicon Valley called Houzz as an example of the type of product placement Youku and Alibaba could accomplish together. The app lets users browse pictures of stylish living rooms, kitchens, bathrooms and bedrooms, and then tap on furniture and fixtures for information on where to buy them.

Koo said Youku could achieve something similar in video because the company has been working with Hollywood for years on payments and advertising initiatives. Youku has negotiated exclusive rights to stream some of the world's biggest movies and television shows.

Editor's picks
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 久久久毛片免费全部播放 | 91精选视频 | 国产高清精品毛片基地 | 国产精品女上位在线观看 | 国产欧美日韩综合精品无毒 | 综合国产 | 三级c欧美做人爱视频 | 中文成人在线视频 | a亚洲天堂 | 国产精品久久久久亚洲 | 久久久夜间小视频 | 韩日三级视频 | 成人看的一级毛片 | 国产精品久久国产三级国电话系列 | chinese宾馆自拍hd | 国产黄色三级网站 | 热99re久久精品2久久久 | baby在线观看免费观看 | 国产免费久久精品 | 午夜三级网站 | 在线亚洲自拍 | 99热碰 | aaa级毛片| www.久草| 国产区精品| 韩国免又爽又刺激激情视频 | 国产一区二区三区视频 | 国产手机在线小视频免费观看 | 国产精品视_精品国产免费 国产精品视频久 | 国产精品一区久久精品 | 一区在线视频 | 外国成人网在线观看免费视频 | 欧美日韩国产亚洲一区二区三区 | 亚洲在线视频网站 | 亚洲波多野结衣日韩在线 | 国产成人cao在线 | 亚洲欧美在线观看 | 国产大片免费天天看 | 99在线观看视频免费精品9 | 久久精品国产精品亚洲20 | 亚洲综合第一页 |