www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語Fran?ais
China
Home / China / Life

Deal hopes to fashion success

By Sun Yuanqing | China Daily Europe | Updated: 2016-06-26 14:13

Chinese luxury management company Redstone enters joint venture with 100-year-old Italian couture house Curiel

Chinese magnates have been investing overseas in everything from castles to wineries, and now there's one more thing to add to that list: haute couture.

After its success in the ready-to-wear market, Chinese luxury management company Redstone has formed a joint venture with Curiel, an Italian fashion house that has been around for more than a century.

Deal hopes to fashion success

Zhao Yizheng, founder and president of Redstone, with Raffaella Curiel and her daughter, Gigliola. models wear designs by Italian fashion house Curiel. Photos Provided to China Daily

Redstone will be a major stakeholder and provide managerial and financial support to help the brand grow on a global scale. Raffaella Curiel and her daughter, Gigliola, the third and fourth generations of the couture house, will remain at the creative helm.

The Chinese company will invest 5 million to 10 million euros ($5.7 million to $11.3 million) annually over the next few years to grow the business, Zhao Yizheng, its founder and president, says in Milan. He did not disclose further financial details.

"It's as if I found a huge diamond on a mountain," he says of the deal. "Now it's my job to cut it, polish it and make it valuable."

Zhao's confidence is not misplaced. Over the course of a decade, Redstone has transformed Giada, a nascent Italian designer label, into a global brand that sits across from Dior and Hermes in Milan's central shopping district.

However, compared with Giada, Zhao says nurturing Curiel will be different because it comes with 100 years of heritage.

Curiel began with Ortensia Curiel, who opened an atelier in Trieste in the late 18th century. Her niece, Gigliola, who succeeded her, went on to open an atelier in Milan in 1945 and sign deals with New York's Bergdorf & Goodman and Harrods of London. And after her death in 1969, her daughter, Raffaella, opened a boutique in Milan and blazed a new trail fusing art and fashion.

Gigliola Curiel, who helps run the brand today and is named after her grandmother, joined the family business and created her own pret-a-porter line.

When asked why she chose Redstone for the joint venture, Raffaella Curiel, 73, says: "Zhao is somebody who will take Curiel into the future. I wouldn't have sold to anybody else.

"He knows what he's dealing with. He knows fashion and appreciates our work. I'm very confident in him. I rely on him like a brother."

Curiel will hold an exhibition during Milan Fashion Week in September to showcase the history and future of the brand with dresses, sketches and a new collection. It also plans to open a showroom covering 500 square meters in central Milan this year, with outlets to follow in Shanghai and New York.

Zhao says he will maintain the haute couture essence of the brand while giving it a modern makeover. "It's time for haute couture, as everything is getting individualized these days. With haute couture, it's usually just one piece," he says.

He also plans to develop ready-to-wear lines that will highlight evening dresses and a more accessible line of little black dresses inspired by Curiel's archive sketches.

Zhao started out as a journalist and photographer with the foreign affairs office of his native Sichuan province. He later transferred to the Shenzhen Shekou Industrial Zone in Guangdong province, which was the first in China to be opened to the outside world, bringing in Western brands.

He founded Redstone in 1995, introducing to China brands like Salvatore Ferragamo, Yves Saint Laurent and Valentino.

Since it started collaborating with Italian brand Giada in 2005, Redstone has opened 55 stores for Giada in 28 Chinese cities. The company became a major shareholder of Giada in 2011 as part of plans to expand the label globally.

Zhao, who was first introduced to Raffaella Curiel through a mutual friend in Milan, says he had been pushing for the deal as he believes in its heritage and creativity. While Giada offers more daily wear, he says Curiel complements it by catering to glamorous evening wear.

He adds that Redstone will continue to seek new opportunities with original Italian brands in the affordable-luxury sector.

"There are many Italian brands with a good history, but many of them are family businesses that are not open to outsiders," he says. "The Italian market is very small, so they don't have a good stage.

"Our model is to cooperate with small and medium-sized companies and develop them in China, where the market is bigger and where we have the expertise. After we succeed in China, we will develop them throughout the world."

sunyuanqing@chinadaily.com.cn

Editor's picks
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 日本三级香港三级人妇 m | 99热久久精品免费精品 | 国产成人精品在视频 | 国产精品久久国产三级国电话系列 | 日韩特黄特色大片免费视频 | 国产黄色小视频 | 亚洲免费中文 | 国产特黄特色的大片观看免费视频 | 欧美一区欧美二区 | 亚洲欧美自拍偷拍 | 亚洲品质自拍视频 | 久色福利 | 日韩一区二区三区不卡视频 | 美女图片1314mm爽爽爽 | 麻豆视频国产 | 波多野结衣免费观看视频 | 国产成人精品亚洲日本在线观看 | 免费国产在线观看 | 日本毛片在线 | 黄色毛片国产 | 国产在线一区二区 | 国产在线观看精品一区二区三区91 | 一级一片一a一片 | 日本免费成人网 | 日韩欧美中文字幕一区二区三区 | 日韩在线视频免费 | 91一级片| 亚洲精品一区二区三区四区手机版 | 精品综合| 国产精品亚洲国产三区 | 亚洲国产日韩欧美综合久久 | 国产精品久久国产三级国不卡顿 | 私人毛片免费高清影视院丶 | 久久夜色精品国产 | 精品久久免费观看 | 嫩草一区二区三区四区乱码 | 精品久久久久国产免费 | 欧美精品人爱a欧美精品 | 精品国产一区二区三区不卡蜜臂 | 日韩欧美中文字幕在线观看 | 国产一区二区三区四区在线观看 |