www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語Fran?ais
China
Home / China / View

Bike-sharing services cry for improvement

By Zhu Wei | China Daily | Updated: 2017-03-27 07:52

The craze for station-less bicycle-sharing services is rising at an increasing pace in China, with most service apps offering free deals to customers at the expense of deep-pocketed investors.

Mobike, one of the bike-sharing service providers, stopped charging riders from March 3, and has just extended the complimentary session to the weekend. Bluegogo, another bike-sharing company, still allows its users free rides for the first hour. The new player in town is quickly catching up by offering blue-painted bikes that resemble the GPS-enabled Mobike Lite models but weigh less, and come at no service cost. It reportedly has more than 5 million active users.

Teaming up with Sesame Credit, a credit rating agency that is part of the Ant Financial Services Group owned by e-commerce giant Alibaba, Ofo is allowing Shanghai users with a credit score of 650 or more to rent a bike without paying the 99 yuan ($14.4) mandatory deposit. It is widely seen as a move to trigger another round of "cash-burning" promotion in the sector, which only started to grow less than a year ago.

Their cut-throat competition to attract users and grab market shares is reminiscent of the tussle between car-hailing giants Uber China and Didi Chuxing, which saw the US company offering huge concessions when the subsidy battle came to a grinding halt.

That cities including Beijing and Shanghai are mulling drafting guidelines for the bike-sharing services should help cool down the competition. The Shanghai transport authority has reportedly asked six bike-sharing companies to stop adding new bicycles to their "fleet" in the city, while 10 streets of Xicheng district of Beijing are now off limits to sharing bikes.

Pouring subsidies into the market, which is a popular campaign tactic used by internet-based startups, can be effective in the short term but cannot last long. It can work exceedingly well in the early stages, because customers vote with their feet and are inclined to vouch for apps that offer the best bargain. Weeks of free rides and one-for-two top-up policies are no doubt a magnet for potential users.

But they depend heavily on the sustainability of financial support, as none of the service apps has released projections for their profitability in the face of rising maintenance costs. The withdrawal of investors could make a life-and-death difference to the bike-rental sector. And the exodus of customers would be even more disruptive once their end of the bargain is compromised.

In the car-hailing service sector, the merger between Didi and Uber was followed by skepticism over their de facto monopoly and tighter restrictions on ride-sharing drivers and vehicles, leading to a decline in the market share of the new ride-sharing juggernaut. The rise of rivals like the State-owned Beijing Shouqi Group also helped readjust the fares to reasonable levels and end the ruthless game of capital in the ride-hailing market.

As the bike-sharing service becomes increasingly homogenized, operators need to think beyond offering free rides and producing more bikes. Attracting decent, loyal users is definitely worth a try. Sesame Credit's data can offer a glimpse into users' financial capability, debt-paying ability and shopping preferences. And credit marking by the bike-hiring apps can help complete the whole picture.

Their combination bodes well for the efforts to build a nationwide credit system which citizens are subjected to. The idea of rewarding credible users and keeping unruly ones at bay may be a better way of keeping quality active customers than simply offering free rides. The money-pouring battle will end up hurting all bike-sharing service providers if they do not focus on improving services and insurance policies.

Zhu Wei is deputy director of the Communication Law Center at China University of Political Science and Law. The article is an excerpt from his interview with China Daily's Cui Shoufeng.

Bike-sharing services cry for improvement

Editor's picks
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 中国a级黄色片 | 台湾一级特黄精品大片 | 中国美女一级黄色片 | 国产三级小视频 | 欧美三级做爰在线 | 三级黄网站| 国产亚洲一欧美一区二区三区 | 青草青99久久99九九99九九九 | 久草免费在线播放视频 | 亚洲欧美在线精品一区二区 | 日本一区二区三区不卡在线视频 | 男人的天堂毛片 | 欧美综合成人网 | 欧美一区二区三区久久久人妖 | 草草视频免费观看 | 日韩a毛片免费全部播放完整 | 一级毛片无毒不卡直接观看 | 亚洲欧美日韩综合一区久久 | 手机在线观看毛片 | 亚洲欧美另类在线视频 | 在线日本看片免费人成视久网 | 99re久久资源最新地址 | 狠狠久久综合 | 国产精品久久久 | 亚洲人成在线播放网站岛国 | 一区欧美| 久久精品国产99久久99久久久 | 国产玖玖在线观看 | 免费aⅴ片| 国产a区| 午夜国产精品不卡在线观看 | 成人18免费网站在线观看 | 大学生久久香蕉国产线观看 | 亚洲一区二区三区精品影院 | 国产日韩精品视频一区二区三区 | 精品国产品国语在线不卡丶 | 国产手机精品一区二区 | 8050网午夜一级毛片免费不卡 | 在线播放免费一级毛片欧美 | 国产精品久久毛片蜜月 | av人摸人人人澡人人超碰 |