www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語Fran?ais
China
Home / China / China

China's Mobike fills a gap in UK sharing economy

By Cecily Liu in London | China Daily | Updated: 2017-07-24 07:09

Within a few weeks of the launch of Chinese bike-sharing company Mobike in Manchester, United Kingdom, local resident James McConnell had already used the bikes more than a dozen times.

"They are easy to use, great for short distances, and I've never been unable to find a bike when I needed one," said McConnell, 33, a postdoctoral research associate at the University of Manchester, who often cycles from the university to other parts of the city.

Mobike's launch of 1,000 bikes in Manchester last month is one example of how China's burgeoning sharing economy is spreading to the UK. Rival bike-sharing company Ofo is making a similar effort in Cambridge.

Bike sharing in the UK is not new. In London, Santander Cycles is widely used. But Mobike and Ofo are challenging the status quo by not requiring consumers to return the bikes to fixed docking stations and by cutting the price.

This small detail is hailed by British scholars as an innovation within the theory of the sharing economy.

"This holds a very high potential to foster characteristics that research has identified as crucial for successful sharing schemes: flexible, individual and on-demand mobility," said Antje Graul, a doctoral researcher in marketing at Leeds University Business School.

Graul added that Mobike and Ofo's use of tracking data, locking mechanisms, secure and easy mobile payment, and competitive pricing strategies are other winning advantages.

Diane Coyle, a professor of economics at the University of Manchester, said Mobike was smart to spot a gap in the market and target Manchester, a city that had no bike-sharing program. She said what will determine success will be whether it can reach critical mass quickly enough.

Mareike Moehlmann, assistant professor of information systems and management at Warwick Business School, added that Mobike's current low charge of 50 pence (65 US cents) for 30 minutes is not an impediment to future profitability, because once scale is achieved it can raise prices.

"It might not cover all their expenses and they may run at a loss, but once network effects take hold and they have built a big consumer base, they can then increase prices," Moehlmann said. "It is an investment for the future."

Looking beyond bike-sharing program, Coyle said there could be room for other ideas from the Chinese sharing economy that could succeed in the UK, especially costly items that are not used all the time. Items that fit those characteristics include cars, lodging and parking in driveways.

Lower-cost items tried in China, such as umbrellas or laundry services, are far less likely to succeed, Coyle said.

cecily.liu@chinadaily.com.cn

China's Mobike fills a gap in UK sharing economy

Editor's picks
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 久久精品99 | 亚洲天堂视频一区 | 日本高清va不卡视频在线观看 | 97超级碰碰碰碰在线视频 | 欧美在线国产 | 欧美色xxx | 国产精品情侣久久婷婷文字 | 日本成人在线免费 | 亚洲人免费视频 | 99九九精品视频 | 国产区一区二区三区 | 欧美成人午夜在线全部免费 | 国产日韩精品视频一区二区三区 | 国产一二三区精品 | 国产人做人爱视频精品 | 国产精品毛片一区二区三区 | 一区二区三区欧美 | 99福利资源久久福利资源 | 欧美亚洲一级片 | 久久久久久久久a免费 | 欧美孕交视频 | 日韩三级在线播放 | 免费一级欧美片片线观看 | 国产成人精品精品欧美 | 欧美最刺激好看的一级毛片 | a级片免费观看 | 亚洲一区二区精品视频 | 2020黄网| 日韩成人午夜 | 免费视频毛片 | 97一级毛片全部免费播放 | 亚洲高清在线观看 | 中文字幕一区二区三区精彩视频 | 欧美日韩一区二区三区久久 | 免费的三级网站 | 欧美黄网站 | 成人免费小视频 | 国产亚洲欧美精品久久久 | 天天拍拍夜夜出水 | 一本久道久久综合婷婷五 | 男女朋友做爽爽爽免费视频网 |