上一次Tanya Nichols和Carla
Hutchison商討了公司新口味冰淇淋的營銷策略。現(xiàn)在，他們打算正式開始廣告宣傳了。他們就宣傳活動(dòng)進(jìn)行了一番討論。
Tanya: Good morning, Carla. How are you today?
早上好，Carla。你今天過得怎么樣？
Carla: I'm doing fine. How about you?
我很好，你呢？
Tanya: Great, thanks. So, what's the status of our advertising campaign?
很好，謝謝。我們公司的廣告宣傳作得怎么樣了？
Carla: As I mentioned before, a national campaign will start next month.
We've decided to use a variety of media for full coverage. First, we'll have
30-second spots on television once a day for 3 weeks. At the same time, we'll do
15-second radio commercials 3 times a day in selected cities with large
populations. Finally, we'll have some outdoor ads using billboards near the main
entrances to big cities.
正如我以前所提到的，我們下個(gè)月將開始全國范圍內(nèi)的宣傳活動(dòng)。我們已經(jīng)決定利用各種媒體做全面宣傳。首先，我們在電視上做持續(xù)三個(gè)禮拜的廣告，每天一次，每次30秒。同時(shí)，我們還會(huì)選人口較多的城市，用電臺(tái)廣播宣傳，每天三次，每次15秒。最后，我們還會(huì)有一些戶外宣傳活動(dòng)，在大城市的主要入口處樹立廣告牌。
Tanya: What style will the ads be?
那么采取什么樣的風(fēng)格呢？
Carla: We're focusing on slice of life, showing how you can beat the summer
heat by biting into a cool ice-cream sandwich. We'll also show everyone there
are variety of flavors and they're not stuck with just vanilla.
我們將把焦點(diǎn)放在日常生活方面，告訴你只要吃一個(gè)冰淇淋三明治，就能消除夏日炎熱。我們還會(huì)給大家展示我們多種口味的冰淇淋，香草并不是唯一的口味。
Tanya: Sounds like an ideal approach. Will we have a new slogan?
似乎是個(gè)完美的方案。我們會(huì)有新的口號嗎？
Carla: Definitely. The advertising agency's working on that right now.
They'll have some proposals ready by the end of the week.
當(dāng)然，廣告代理商正在設(shè)計(jì)呢。這個(gè)周末會(huì)出臺(tái)一些新的策劃。
Tanya: Sounds like we'll have a winner on our hands!
聽起來我們將會(huì)成為一個(gè)大贏家！
