久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

 
 
 

當前位置: Language Tips> 新聞播報

The over-zealous PR person

中國日報網 2017-01-20 15:30

 

The over-zealous PR person

By Raymond Zhou

My friend Zeng Jian recently posted an article railing against one component of the celebrity entourage, i.e. the publicity person and his or her fastidiousness with which reporters' questions are vetted.

Zeng is a veteran reporter that covers China's showbiz and he works for one of the biggest portal sites. That is to say, he probably gets more respect than the average workman on the beat. As he complained, reporters were rarely asked to submit a question list when he first started out in the business. Of course, a diligent person would prepare at least a page of questions in advance just for himself or herself. It could be scribbling only the writer could recognize.

However, a new practice has come into being: Reporters have to file the questions to the P.R. firm, who would forward it to the assistant to the star. And they would ask you to revise the questions, add something here or delete something there. Mostly deletions, though.

Zeng's griping got a lot of responses from his WeChat circle of friends. I chuckled, but did not add to the spool of incriminating tales.

The most famous story in recent memory of publicity screening that hurt more than helped its client is the one involving movie star Tang Wei. She divulged in an early interview that her favorite dish is pork braised in brown sauce. Her PR team deemed this innocuous detail unfit for her public image and forced the reporter to change it to mushroom and vegetables. The reporter spilled the beans and Tang was viewed as hypocritical. In later interviews, reporters were strictly forbidden from touching upon this topic. In the end, Tang came out to clarify that she indeed likes the pork dish.

The over-zealous PR person

Zeng said it was the P.R. guard who deprived Tang from a timely clarification on the issue.

In my experience, the celebrity client rarely reads the questions. It is the assistant or publicist who performs the mental acrobatic routine of shielding flying daggers. So they would prefer softball questions or questions couched in the idolizing language of fandom.

Most movie stars I've interviewed are very intelligent. Depending on their scheduling, which could be hectic on a campaign, they can be quick-witted and willing to communicate. It is the routine questions that would bore them (though they're good at not showing it). If you come up with unusual but relevant questions, they would light up. But those are often the questions that get nipped in the bud by the PR machine.

I don't have a problem with vetting, but it would be hard for me to stick to a script. If it's a natural dialogue, it would create its own flow and question ten may jump to question two as it happened with my conversation with British actor Colin Firth. Korean stars would not allow this, says Zeng, because the translator would not budge if you deviate from the prepared list.

Sure, reporters ask stupid questions, too. It is the job of their editors and readers to weed them out.

If you treat celebrity interviewees as fragile porcelain, they will lose their tenacity as normal human beings and become brittle.

(編輯:董靜)

Broadcaster

The over-zealous PR person

Raymond Zhou is a columnist for China Daily. A bilingual writer specializing in movies, theater and other cultural or social topics, he has published 20 Chinese and English books in addition to numerous articles. Other than critical and journalistic writing, he writes and directs stage plays and films. He has an MBA from the University of California at Berkeley and two other degrees from China.

上一篇 : Forgiving a thief in the night
下一篇 :

 
中國日報網英語點津版權說明:凡注明來源為“中國日報網英語點津:XXX(署名)”的原創作品,除與中國日報網簽署英語點津內容授權協議的網站外,其他任何網站或單位未經允許不得非法盜鏈、轉載和使用,違者必究。如需使用,請與010-84883561聯系;凡本網注明“來源:XXX(非英語點津)”的作品,均轉載自其它媒體,目的在于傳播更多信息,其他媒體如需轉載,請與稿件來源方聯系,如產生任何問題與本網無關;本網所發布的歌曲、電影片段,版權歸原作者所有,僅供學習與研究,如果侵權,請提供版權證明,以便盡快刪除。

中國日報網雙語新聞

掃描左側二維碼

添加Chinadaily_Mobile
你想看的我們這兒都有!

中國日報雙語手機報

點擊左側圖標查看訂閱方式

中國首份雙語手機報
學英語看資訊一個都不能少!

關注和訂閱

本文相關閱讀
人氣排行
熱搜詞
 
精華欄目
 

閱讀

詞匯

視聽

翻譯

口語

合作

 

關于我們 | 聯系方式 | 招聘信息

Copyright by chinadaily.com.cn. All rights reserved. None of this material may be used for any commercial or public use. Reproduction in whole or in part without permission is prohibited. 版權聲明:本網站所刊登的中國日報網英語點津內容,版權屬中國日報網所有,未經協議授權,禁止下載使用。 歡迎愿意與本網站合作的單位或個人與我們聯系。

電話:8610-84883645

傳真:8610-84883500

Email: languagetips@chinadaily.com.cn

主站蜘蛛池模板: 亚洲欧美一区二区三区不卡 | 久久99精品久久久久久青青91 | 国产激情视频在线 | 国产精品久久国产精品99盘 | 日本暖暖在线视频 | 欧美日韩高清 | 步兵网站| 午夜爽爽视频 | 国产精品久久国产精品99 | 92看片淫黄大片一级 | 欧美视频精品在线 | 国产精品综合一区二区三区 | 国产大秀视频 | 在线亚洲精品 | 欧美在线视频 一区二区 | a毛片在线看片免费 | 在线观看 国产 | 精品国产高清在线看国产 | 欧美怡红院免费的视频 | 亚洲成人影院在线 | 欧美一级在线视频 | 性欧美videos精品 | 美女张开腿给男生桶下面视频 | 久久亚洲精品23p | 亚洲性影院 | 久久久成人啪啪免费网站 | 亚洲视频在线网站 | 欧美日韩视频二区三区 | 91精品久久 | 国产精品爱久久久久久久 | 欧美一级毛片大片免费播放 | 好吊妞998视频免费观看在线 | 99精品国产综合久久久久 | 鸥美毛片| 黄影| 亚洲手机视频 | 午夜性刺激免费视频观看不卡专区 | 精品免费视频 | 国产伦子伦视频免费 | 在线播放人成午夜免费视频 | 99在线免费观看 |