久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

 
 
 

當前位置: Language Tips> 新聞播報

The over-zealous PR person

中國日報網 2017-01-20 15:30

 

The over-zealous PR person

By Raymond Zhou

My friend Zeng Jian recently posted an article railing against one component of the celebrity entourage, i.e. the publicity person and his or her fastidiousness with which reporters' questions are vetted.

Zeng is a veteran reporter that covers China's showbiz and he works for one of the biggest portal sites. That is to say, he probably gets more respect than the average workman on the beat. As he complained, reporters were rarely asked to submit a question list when he first started out in the business. Of course, a diligent person would prepare at least a page of questions in advance just for himself or herself. It could be scribbling only the writer could recognize.

However, a new practice has come into being: Reporters have to file the questions to the P.R. firm, who would forward it to the assistant to the star. And they would ask you to revise the questions, add something here or delete something there. Mostly deletions, though.

Zeng's griping got a lot of responses from his WeChat circle of friends. I chuckled, but did not add to the spool of incriminating tales.

The most famous story in recent memory of publicity screening that hurt more than helped its client is the one involving movie star Tang Wei. She divulged in an early interview that her favorite dish is pork braised in brown sauce. Her PR team deemed this innocuous detail unfit for her public image and forced the reporter to change it to mushroom and vegetables. The reporter spilled the beans and Tang was viewed as hypocritical. In later interviews, reporters were strictly forbidden from touching upon this topic. In the end, Tang came out to clarify that she indeed likes the pork dish.

The over-zealous PR person

Zeng said it was the P.R. guard who deprived Tang from a timely clarification on the issue.

In my experience, the celebrity client rarely reads the questions. It is the assistant or publicist who performs the mental acrobatic routine of shielding flying daggers. So they would prefer softball questions or questions couched in the idolizing language of fandom.

Most movie stars I've interviewed are very intelligent. Depending on their scheduling, which could be hectic on a campaign, they can be quick-witted and willing to communicate. It is the routine questions that would bore them (though they're good at not showing it). If you come up with unusual but relevant questions, they would light up. But those are often the questions that get nipped in the bud by the PR machine.

I don't have a problem with vetting, but it would be hard for me to stick to a script. If it's a natural dialogue, it would create its own flow and question ten may jump to question two as it happened with my conversation with British actor Colin Firth. Korean stars would not allow this, says Zeng, because the translator would not budge if you deviate from the prepared list.

Sure, reporters ask stupid questions, too. It is the job of their editors and readers to weed them out.

If you treat celebrity interviewees as fragile porcelain, they will lose their tenacity as normal human beings and become brittle.

(編輯:董靜)

Broadcaster

The over-zealous PR person

Raymond Zhou is a columnist for China Daily. A bilingual writer specializing in movies, theater and other cultural or social topics, he has published 20 Chinese and English books in addition to numerous articles. Other than critical and journalistic writing, he writes and directs stage plays and films. He has an MBA from the University of California at Berkeley and two other degrees from China.

上一篇 : Forgiving a thief in the night
下一篇 :

 
中國日報網英語點津版權說明:凡注明來源為“中國日報網英語點津:XXX(署名)”的原創作品,除與中國日報網簽署英語點津內容授權協議的網站外,其他任何網站或單位未經允許不得非法盜鏈、轉載和使用,違者必究。如需使用,請與010-84883561聯系;凡本網注明“來源:XXX(非英語點津)”的作品,均轉載自其它媒體,目的在于傳播更多信息,其他媒體如需轉載,請與稿件來源方聯系,如產生任何問題與本網無關;本網所發布的歌曲、電影片段,版權歸原作者所有,僅供學習與研究,如果侵權,請提供版權證明,以便盡快刪除。

中國日報網雙語新聞

掃描左側二維碼

添加Chinadaily_Mobile
你想看的我們這兒都有!

中國日報雙語手機報

點擊左側圖標查看訂閱方式

中國首份雙語手機報
學英語看資訊一個都不能少!

關注和訂閱

本文相關閱讀
人氣排行
熱搜詞
 
精華欄目
 

閱讀

詞匯

視聽

翻譯

口語

合作

 

關于我們 | 聯系方式 | 招聘信息

Copyright by chinadaily.com.cn. All rights reserved. None of this material may be used for any commercial or public use. Reproduction in whole or in part without permission is prohibited. 版權聲明:本網站所刊登的中國日報網英語點津內容,版權屬中國日報網所有,未經協議授權,禁止下載使用。 歡迎愿意與本網站合作的單位或個人與我們聯系。

電話:8610-84883645

傳真:8610-84883500

Email: languagetips@chinadaily.com.cn

主站蜘蛛池模板: 亚洲最大看欧美片网站 | 亚洲成年 | 六月丁香婷婷色狠狠久久 | 成人自拍网站 | 国产在线播放免费 | 韩国一级性生活片 | 日本免费久久 | 亚洲日韩精品欧美一区二区 | 国产在线精品一区二区夜色 | 综合欧美视频一区二区三区 | 综合亚洲精品一区二区三区 | 毛片网站观看 | 欧美理论片在线观看一区二区 | 日韩欧美一区二区不卡看片 | 日韩午夜在线视频 | 高清欧美性狂猛bbbbbbxxxx | 天空在线观看免费完整 | 亚洲丝袜另类 | 国产精品二区三区 | 亚洲日本欧美产综合在线 | 国产一级特黄aa级特黄裸毛片 | 91久久久久久久 | 日本在线不卡免 | 三级黄色在线播放 | 免费观看性欧美一级 | 亚洲码一区二区三区 | 国产成人麻豆tv在线观看 | 日本亚洲视频 | 99精品热女视频专线 | 国内自拍亚洲 | 亚洲第一男人天堂 | 欧美一区二区三区视频在线观看 | 精品欧美一区二区精品久久 | 国产人成午夜免费噼啪视频 | 精品国产亚一区二区三区 | 日韩精品国产一区 | 男女午夜性爽快免费视频不卡 | 中文字幕成人 | 91免费国产高清观看 | 小毛片在线观看 | 免费又黄又爽视频 |