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Pantone's Color of the Year 2018: 'Ultra Violet'
色彩界的權威彩通研究所近日公布2018年度色彩:紫外光色(Ultra Violet)。充滿神秘色彩和高科技感的紫外光色為我們指向未來。有沒有已經開始期待自己穿上紫外光色的時裝是怎樣一種體驗?
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A screenshot of the website of Pantone Color Institute. [Photo/provided to chinadaily.com.cn] |
The trendwatchers and trendsetters at Pantone Color Institute have revealed their 2018 pick for color of the year: the "dramatically provocative and thoughtful purple shade" known as Ultra Violet.
色彩界的潮流觀察者和引領者彩通色彩研究所公布了2018年度色彩:“極其挑動思緒又引人深思的”紫外光色。
The color authority describes the blue-based purple shade, more specifically named 18-3838 Ultra Violet, as one that "communicates originality, ingenuity, and visionary thinking that points us towards the future."
彩通色彩研究所將這種以藍色為基底的紫色形容為“傳達獨創性、創造力及前瞻性思維,為我們指向未來。”這種紫色的具體色彩名為18-3838紫外光色。
Leatrice Eiseman, executive director of the institute, said the color “lights the way to what is yet to come” in a time that “requires inventiveness and imagination”.
研究所執行董事萊阿特麗絲?艾澤曼表示,在“需要創造性和想象力的時代”,紫外光色“為我們點亮了通往未來的道路。”
“It is this kind of creative inspiration that is indigenous to Pantone 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level,” Eiseman said.
艾澤曼說:“基于藍色的紫外光色本身具有的這種創造靈感提升了我們的認識和潛能的高度。”
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Cosmos in violet. [Photo/VCG] |
On the website of the institute, the color is related with pictures of cosmos in the same shade, which claimed the color “suggests the mysteries of the cosmos”.
在該研究所的網站上,宇宙的圖像也呈現出紫外光色,研究所稱,紫外光色“象征著宇宙的神秘”。
The company notes that Ultra Violet is increasingly used in packaging and can also be found in "it" foods such as purple-hued cauliflower and carrots; in fashion, it brings a sense of the theatrical, while in home decor it makes a variety of statements, from tradition and elegance to boldness and spirituality, says Pantone.
彩通色彩研究所指出,紫外光色越來越廣泛地用于外包裝,某些“潮流”食物也呈現出這種色彩,比如紫色的花椰菜和紫色的胡蘿卜;在時尚界,紫外光色能帶來戲劇感;在室內裝飾中,紫外光色象征著傳統、優雅、膽量和靈性等特質。
Ultra Violet is not the first enigmatic purple Pantone has put in the spotlight this year: in August, it revealed the new color Love Symbol #2, created in honor of the late musical icon Prince.
紫外光色并非彩通公司今年著重推出的第一種神秘的紫色:今年八月,彩通色彩研究所發布了新色彩“愛的象征#2”,向已故的音樂偶像王子致敬。
自2000年起,彩通研究所每年都會挑選一款顏色,來代表時代精神。而這種顏色,在接下來一年里,也將被廣泛應用到工業設計、家居設計等各個領域。一起來回顧一下彩通近年推選出的流行色:
2017 草木綠
2016 靜謐藍和玫瑰石英粉紅
2015年 瑪莎拉酒紅
2014 璀璨紫蘭花
2013 翡翠綠
2012 探戈橘
2011 忍冬紅
英文來源:法新社
翻譯&編審:yaning
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