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Popular television series meet new reality in copyright crackdown

[ 2011-04-28 10:43]     字號 [] [] []  
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Hot US television series like Gossip Girl, Big Bang Theory and The Vampire Diaries not only have Americans hooked, but also Chinese audiences half a world and a vastly different language away.

But unlike US fans, who watch the popular programs on TV, most Chinese have little choice but to share them on the Internet because cable channels are not legally available. Volunteers upload videos to major domestic Web portals to be shared without cost.

But the "free lunch is very unlikely to continue," said an industry insider. On Nov 12, the State Administration of Radio, Film and Television (SARFT) announced a ban on trading and supplying unauthorized foreign TV series.

SARFT issued a similar regulation in 2009 for a wider range of videos on the Internet. In addition to TV series, it also included films and cartoons.

Youku, Tudou, Ku6, Xunlei and other popular domestic video websites have made moves in response.

A large number of pirated videos have been removed. One famous podcast operator said most of his 7,000 videos of ongoing American TV series were deleted in one night. Just 400 remain.

"Due to the implementation of a national intellectual property strategy, authorities now pay much more attention to the copyright issue. It will be harder to watch unauthorized foreign TV series on the Internet," the insider said.

In response, domestic video portals are gearing to offer copyrighted imports of foreign TV series and films.

Youku signed agreements with three major South Korean TV stations - MBC, KBS and SBS - but made little progress on cooperation with American TV producers due to "higher royalty payments and strict content censorship (in China)," according to a video website executive.

Tudou is attempting to fill the gap by producing its own films and TV series.

Welcome Love to Visit is the portal's first Web drama, made at a cost of 6 million yuan ($900,000).

The series will also be available in Japan, Malaysia, Hong Kong and eight other countries and regions. The highest overseas royalty for a single episode has reached $30,000.

Questions:

1. Where can Chinese fans watch US television shows?

2. What are some popular series?

3. What is happening on those websites now?

Answers:

1. On the Internet: Youku, Tudou, Ku6, Xunlei and other popular domestic video websites.

2. Gossip Girl, Big Bang Theory and The Vampire Diaries.

3. A large number of pirated videos have been removed.

去聽寫專區一展身手

(中國日報網英語點津 Helen 編輯)

Popular television series meet new reality in copyright crackdown

About the broadcaster:

Popular television series meet new reality in copyright crackdown

Nelly Min is an editor at China Daily with more than 10 years of experience as a newspaper editor and photographer. She has worked at major newspapers in the U.S., including the Los Angeles Times and the Detroit Free Press. She is also fluent in Korean.

 
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