中國(guó)網(wǎng)站品牌欄目（頻道）
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 An image of the "new" China Daily. A year in the making, the redesigned China Daily makes its debut on March 1 — the biggest revamp in its 29-year history.
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A year in the making, the redesigned China Daily?makes its debut on March 1 — the biggest revamp in its 29-year history. The new China Daily has a cosmopolitan and sophisticated look to go with its rich content and its unique status as the country’s national English-language newspaper. China Daily has set the goal of being a world-class newspaper commensurate with China’s global stature. Editor-in-Chief Zhu Ling sees the launch before the “Two Sessions” of the NPC and CPPCC as a great opportunity to better present China to the outside world. As the Chinese newspaper most quoted by foreign media, China Daily has set up its biggest team yet to cover this important event, which is drawing increasing international attention. In terms of layout, the makeover is full-blown, including a new masthead. Using state-of-the-art design principles, it incorporates photographs, graphics, cartoons and other visual elements in a unified style that represents the cutting edge of the newspaper industry. In terms of content, the new China Daily has fine-tuned its reporting mix, giving breaking news and instant updates to its website and beefing up in-depth investigations and analyses for its print version. The convergence has also enriched chinadaily.com.cn, making it the biggest English-language news site in Asia and creating platforms for public discourse on China topics. Metro Beijing, inserted into the flagship edition for the Beijing market, will expand from four pages to eight, making the Beijing edition a 32-page daily. Serving millions of international readers who arrive in the capital city every year, this section combines news reporting with service information. This model will eventually be replicated in Shanghai and Guangdong, providing more localized content for each metropolitan market. Founded in 1981, China Daily has a daily circulation of 300,000. It has a stable of 11 publications, nine websites in three languages and three mobile platforms, forming Asia’s biggest network of English-language news and information. Notable among these are Asia’s largest English-language news website with 20 million daily visits, its cellphone-distributed Mobile News with 600,000 subscribers, and its email news reaching 200,000 subscribers in 105 countries. |
3月1日，經(jīng)過(guò)近一年的緊張籌備，《中國(guó)日?qǐng)?bào)》實(shí)施了1981年創(chuàng)刊以來(lái)最大規(guī)模的改擴(kuò)版，全面推出新版，以大氣現(xiàn)代的版面和精致獨(dú)到的內(nèi)容為讀者奉上一份信息豐富、賞心悅目、富有深度的國(guó)家英文日?qǐng)?bào)。 改版后的《中國(guó)日?qǐng)?bào)》以“解讀中國(guó)，點(diǎn)評(píng)世界”為報(bào)道主題，將打造與中國(guó)國(guó)際地位相稱的世界一流英文媒體作為目標(biāo)。中國(guó)日?qǐng)?bào)總編輯朱靈表示，日益繁榮昌盛的中國(guó)正吸引著越來(lái)越多的國(guó)際關(guān)注，即將召開(kāi)的2010年中國(guó)“兩會(huì)”尤其為世人所矚目。 作為被外媒轉(zhuǎn)引最多的中國(guó)報(bào)紙，《中國(guó)日?qǐng)?bào)》在“兩會(huì)”召開(kāi)前夕全面改版，并成立了歷史上規(guī)模最大的報(bào)道組采訪報(bào)道“兩會(huì)”，就是要借此時(shí)機(jī)更加全面、客觀地回應(yīng)海外受眾關(guān)切，更好地向世界說(shuō)明中國(guó)。 在版式上，新版《中國(guó)日?qǐng)?bào)》更換了沿用近30年的報(bào)頭，啟用了新報(bào)頭和標(biāo)識(shí)，運(yùn)用世界報(bào)業(yè)最前沿的設(shè)計(jì)元素，整合圖片、圖表、漫畫(huà)、插圖和版樣等，把《中國(guó)日?qǐng)?bào)》打造成適合“讀圖時(shí)代”的視覺(jué)精品。在內(nèi)容上，重塑報(bào)道理念，徹底轉(zhuǎn)變文風(fēng)，把全面及時(shí)的新聞覆蓋交給網(wǎng)站，把雜志化的深度分析作為報(bào)紙的基石。通過(guò)報(bào)網(wǎng)融合，與亞洲最大英語(yǔ)新聞網(wǎng)站——中國(guó)日?qǐng)?bào)網(wǎng)共享讀者資源，強(qiáng)化讀者反饋，主動(dòng)設(shè)置議題，深度解讀中國(guó)萬(wàn)象，積極點(diǎn)評(píng)世界風(fēng)云。 同時(shí)，隨大報(bào)在北京地區(qū)發(fā)行的北京版由4版擴(kuò)為8版，這使《中國(guó)日?qǐng)?bào)》在北京的旗艦報(bào)達(dá)到32版。北京版面向每年來(lái)京在京的數(shù)百萬(wàn)外國(guó)讀者，既注重新聞性，又注重服務(wù)性，以亞洲一流英文都市報(bào)為發(fā)展目標(biāo)，包括都市要聞、社區(qū)熱線、理財(cái)指南、熱點(diǎn)分析、京城人物、生活服務(wù)等版面和欄目。北京版模式將陸續(xù)在上海、廣東等經(jīng)濟(jì)發(fā)達(dá)地區(qū)復(fù)制，推出當(dāng)?shù)赜⑽陌妗?/p> 《中國(guó)日?qǐng)?bào)》創(chuàng)刊于1981年，日均發(fā)行量30萬(wàn)份。目前，中國(guó)日?qǐng)?bào)社已形成了包括兩大報(bào)系、三大語(yǔ)種九個(gè)網(wǎng)站、三大手機(jī)傳播平臺(tái)為核心的現(xiàn)代傳播體系，其中中國(guó)日?qǐng)?bào)網(wǎng)是亞洲最大的英語(yǔ)新聞網(wǎng)站，日均訪問(wèn)量達(dá)2000萬(wàn)次；《中國(guó)日?qǐng)?bào)手機(jī)報(bào)》日均發(fā)行量60萬(wàn)份；《中國(guó)日?qǐng)?bào)電郵報(bào)》每天送達(dá)105個(gè)國(guó)家的20多萬(wàn)高端人士。 （來(lái)源：中國(guó)日?qǐng)?bào)網(wǎng)-中國(guó)日?qǐng)?bào) 編輯：Julie） |
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