中國(guó)網(wǎng)站品牌欄目（頻道）
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 Social media destinations such as Facebook and Twitter used their power to get out the vote. |
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News organizations have unleashed a multimedia blizzard of widgets, apps, dashboards, Twitter tie-ins and iPad doohickeys for Tuesday's elections. More than ever, the online and mobile offerings aren't merely supplementary to Tuesday night's TV viewing, but can function as primary sources for following the election results. The 2008 presidential election, when Web traffic reached record levels, was something of a coming-out party for the Internet. The Web's encore came at the Inauguration, when streaming video had its most dramatic day up to that point. The 2010 midterm elections, as experienced online, aren't likely to provide the same technological turning point. But two years later, the Web-savvy coverage of Tuesday's election highlights the growing sophistication of interactive media, social media and mobile apps. ABC News, CBS News, NBC News, The New York Times and even PBS are all offering live webcasts Tuesday night. New media partnerships helped pave the way: ABC News with Facebook; CBS with Google; and NBC is embedding their video coverage on Twitter. News organizations are putting a particular focus on getting election results straight to users on their mobile phones with apps that can give users specific results to their local elections. Customization is often much of the draw of the multimedia offerings. CNN, for example, offers something called "My Election," which allows users to select up to 15 specific races they're following. Meanwhile, social media destinations such as Facebook and Twitter used their power to get out the vote. Atop Facebook pages was a reminder that Tuesday was Election Day. A link was provided to help people find their polling place, and a running ticker counted the number of people on Facebook who clicked that they had voted. The fast-rising number was more than 4.5 million as of early afternoon Tuesday. Conversation on the election dominated Twitter, which was still relatively nascent during the 2008 election. The Times' website, which boasted extensive election coverage, attempted to diagram the dialogue on Twitter with an interactive feature showing which candidates were the most tweeted. The Onion added comedy to the running commentary, posting Election Day tips, such as: "Young people should heed their civic duty and Rock The Vote. Older Americans are advised to smooth jazz the vote." The most popular video online, according to Viral Video Chart, was "I Remember," an anti-Republican ad paid for by the International Brotherhood of Boilermakers Campaign Assistance Fund. It was viewed more than 265,000 times. (Read by Nelly Min. Nelly Min is a journalist at the China Daily Web site.) (Agencies) |
新聞機(jī)構(gòu)對(duì)本周二的選舉展開了鋪天蓋地的多媒體報(bào)道，widget工具、應(yīng)用套件、dashboard應(yīng)用程式、Twitter捆綁，以及iPad裝置，無(wú)所不用其極。 不同于以往的是，通過網(wǎng)絡(luò)和手機(jī)發(fā)布的信息不再只是對(duì)周二晚間電視報(bào)道的補(bǔ)充，而是獲知選舉結(jié)果的主要來(lái)源。 2008年舉行總統(tǒng)大選時(shí)，網(wǎng)絡(luò)流量達(dá)到了史上最高峰，相當(dāng)于互聯(lián)網(wǎng)的一次大聚會(huì)。在總統(tǒng)就職演說時(shí)，網(wǎng)絡(luò)的盛況再次上演，視頻流量在當(dāng)天達(dá)到了史上最高點(diǎn)。 2010年的中期選舉似乎在網(wǎng)上沒能再現(xiàn)技術(shù)拐點(diǎn)。然而時(shí)隔兩年，在周二選舉的報(bào)道中對(duì)網(wǎng)絡(luò)的熟練運(yùn)用突出反映了互動(dòng)媒體、社交媒體和手機(jī)媒體日益走向成熟。 美國(guó)廣播公司、哥倫比亞廣播公司、美國(guó)全國(guó)廣播公司、紐約時(shí)報(bào)甚至連美國(guó)公共電視臺(tái)都提供周二晚間節(jié)目的網(wǎng)絡(luò)直播。新聞媒體間的合作為此鋪平了道路：美國(guó)廣播公司和Facebook合作；哥倫比亞廣播公司和谷歌聯(lián)手；美國(guó)全國(guó)廣播公司則將視頻報(bào)道放置在Twitter網(wǎng)上。 新聞機(jī)構(gòu)特別注重將選舉結(jié)果通過手機(jī)直接傳達(dá)給用戶，手機(jī)上的套件可以讓用戶得知當(dāng)?shù)剡x舉的具體結(jié)果。 客戶化定制往往是多媒體報(bào)道更吸引人的地方。舉例來(lái)說，美國(guó)有線電視新聞網(wǎng)就推出名為“我的選舉”的服務(wù)，讓用戶能夠選出15個(gè)特定的競(jìng)選項(xiàng)以跟蹤查看。 同時(shí)，像Facebook和Twitter這樣的社交媒體會(huì)運(yùn)用它們的力量來(lái)動(dòng)員投票。 在Facebook網(wǎng)頁(yè)最上方是一個(gè)提示：周二是選舉日。那里提供了一個(gè)鏈接，幫助人們找到各自的投票處。Facebook上還有一個(gè)滾動(dòng)的計(jì)數(shù)器，算出在該網(wǎng)站點(diǎn)擊“已投票”的人數(shù)。這一人數(shù)急劇增加，周二剛過中午就已經(jīng)超過了450萬(wàn)。 Twitter上基本都是關(guān)于選舉的言論，而在2008年的大選中，Twitter相對(duì)而言還只是一個(gè)新生事物。宣稱擁有最全面的選舉報(bào)道的紐約時(shí)報(bào)網(wǎng)站試圖根據(jù)Twitter上的留言做一個(gè)互動(dòng)圖表，顯示出哪些候選人被談?wù)摰米疃唷?/p> Onion（洋蔥網(wǎng)）還給現(xiàn)場(chǎng)解說增加了一些喜劇效果，貼上了選舉日的小提示，比如“年輕人應(yīng)該注意自己的公民義務(wù)，用搖滾的熱情投票。另外建議年長(zhǎng)一些的美國(guó)人用平和爵士樂的風(fēng)格進(jìn)行投票。” 根據(jù)“瘋狂傳播視頻排行”，網(wǎng)上最受歡迎的視頻是“我記得”，這是國(guó)際鍋爐制造商同業(yè)工會(huì)競(jìng)選資助基金會(huì)贊助的反共和黨廣告。該廣告的瀏覽量已經(jīng)超過26.5萬(wàn)次。 相關(guān)閱讀 美國(guó)：網(wǎng)絡(luò)對(duì)政治影響越來(lái)越大 （中國(guó)日?qǐng)?bào)網(wǎng)英語(yǔ)點(diǎn)津 陳丹妮 編輯：馮明惠） |
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Vocabulary: blizzard: a large quantity of things that may seem to be attacking you（大批侵?jǐn)_性的事物） widget: 微件，是一小塊可以在任意一個(gè)基于HTML的Web頁(yè)面上執(zhí)行的代碼，它的表現(xiàn)形式可能是視頻、地圖、新聞、小游戲等等。 dashboard: 蘋果公司一個(gè)操作系統(tǒng)中的應(yīng)用程式。谷歌Dashboard能集中顯示谷歌收集的用戶所有信息，其中包括電子郵件摘要、搜索請(qǐng)求和在YouTube上觀看的視頻。 tie-in: a product such as a book or toy that is connected with a new film/movie, television programme, etc. （與新上演的電影或電視節(jié)目等）相關(guān)的產(chǎn)品，有關(guān)的書籍，有聯(lián)系的玩具 doohickey: a small object whose name you have forgotten or do not know, especially part of a machine 玩意兒（指忘掉名稱或叫不出名目的小裝置等） coming-out party: 年輕女性初入社交界而舉行的晚會(huì) webcast: a live broadcast that is sent out on the Internet（網(wǎng)絡(luò)直播） get out the vote: 動(dòng)員投票 nascent: beginning to exist; not yet fully developed（新生的；萌芽的；未成熟的） diagram: represent (something) in graphic form（用圖表顯示） |
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